I don���t see b2b sales as a funnel anymore, I think of it as a flywheel where the ongoing experience of the customer sits at the centre. The sales cycles are longer, our customers are only ever a few clicks from our competition, everything is measurable and the demands we ask of our sales teams are far greater.

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Oliver talks about the brilliance of the team edition tool for your company, in other words the information is gathered when adding an account into Salesforce. For instance Oliver provides brilliant examples of using the team edition tool.

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