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H1 2024

B2B Sales Benchmarks

Reveal the attributes of top performers according to analysis of $57bn in revenue

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What We Analyzed

4.2 Million

Opportunities

$57.3 Billion

Revenue

566

Of the world's best
performing companies

1.2 Million+

Hours of conversations

State of B2B Sales in 2024

7 - Win Rates
20 - Sales Cycles
7 - deal values
75 reps missed quota
10.2 velocity data
34 deals slipped