For the past 4 years Ebsta has surveyed over 5,000 Salesforce Users to understand how they are using Salesforce. The 2019 Report shares insights from over 500 companies across 6 continents, from those on the front line to decision makers confirming budgets and investments.
Here are a few key insights from the 2019 report:
- 65% of companies with over 100 users cited data quality as their biggest priority moving forward
- Over 50% of sales staff spend the majority of their time – when they’re not directly selling to customers – split between manual data entry and prioritising leads
- LinkedIn remained the biggest source for prospecting, although leveraging historic engagements locked in Salesforce followed as a close second
- Automation and the ability to build workflows leapfrogged last year to become the second biggest priority this year
You can download the full report here.