fbpx Calum Morrison, Author at Ebsta
19th March 2019 | Sales and Marketing

Is Salesforce Heading for a Data Crash?

This is much bigger than Salesforce. It’s a question of whether cultural mismanagement of data is setting businesses up for…

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Futuristic buildings above the clouds
11th March 2019 | Sales and Marketing, Uncategorized

What Comes After Salesforce?

Two decades ago an idea took flight from Telegraph Hill. It wanted to deliver enterprise software that was as simple…

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Business privacy
26th February 2019 | Sales and Marketing

Personalised Sales in a Very Private World

Having your secret affairs publicised, your political choices manipulated and a host of other data slip-ups have left a pretty…

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Artificial intelligence desk
19th February 2019 | Sales and Marketing

The Next Great Divide in Sales Won’t be Human

Over 60% of the world’s leading CEOs believe that the use of artificial intelligence will have a bigger impact on…

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Prospect card purchase
13th February 2019 | Sales and Marketing

Your b2b Sales Prospects Don’t Exist Anymore

The conversations we’re having around converting prospects into customers has to change. If businesses are buying differently, then selling to…

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12th February 2019 | Sales and Marketing

Bandersnatch and the Future of Customised Sales

When Zuckerberg was pulled in front of Congress to answer how he could run a free service and still make…

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Using Ebsta sales cadences for account based marketing
31st January 2019 | Sales and Marketing

Why Spotify, Netflix and Amazon Will Change the Future of b2b Sales

Our relationship with Spotify and Netflix has become so personalised that we’ve come to expect the same from our experiences…

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31st October 2018 | Sales and Marketing

Could Freemium be the Death of Your SaaS Brand?

It’s almost two decades since Vistaprint packaged a reduced service for free as a smart way to make money. Sixteen…

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