Sales and marketing teams everywhere have discovered the beauty of automated email campaigns – why waste time sending the same emails over and over again, when you can write them just once and automate the process?
But thousands upon thousands of automated emails go unread and your prospects are waking up to the fact that it’s not YOU emailing them.
So when you add them to an automated campaign, don’t just send them the exact same email that goes to everyone. Ebsta allows you to add personalisation to each email sent within a campaign. Maybe add a line to the first email template mentioning a blog your prospect authored. In the next, refer to the fact that you recently connected with them on LinkedIn. Let Ebsta’s email campaign automation take care of sending emails and reminding you to do tasks, while you make emails unique to each recipient.
Want your prospect to respond? Take the time to make that happen.
It’s legally required for mass email senders like Mailchimp, Hubspot and Pardot to include unsubscribe links on every email they send. The trouble with this is that most emails end up in the ‘Promotions’ tab, or are filtered away from the User’s main view.
With Ebsta, you’re simply setting emails to go out in the future from your own Gmail account. Of course, you’re not required to include unsubscribe links on normal emails you send – therefore you never need to worry about your important emails going unseen.
It’s the small things in life that can make a big difference. Take Ebsta’s Auto-Pause for instance. A simple rule that says “If someone responds to an email in my campaign, don’t send them the remaining 6 emails”. If only everything in life could be so simple.
Whether it’s your marketing team setting up email campaigns, or Mavis in Accounts who happens to be a ninja in HTML, Ebsta Templates and Campaigns can be shared across teams or divisions so everyone can benefit.