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A Good Sales Team Is Always Prepared

 

new_sales-graph
Ebsta News
In a recent blog we discussed what a prospect in 2015 might look like. How patient, smart and vocal are they? Well the prognosis wasn’t too good for sales teams. The modern day prospect can check products, read reviews and tweet complaints before you have a chance to say hello, ruining your best chat-up lines. So what can you do to combat this? Have your team got the tools to deal with it, or are they taking a knife into a gunfight? Here are a few tools that your prospect doesn’t have.

Automation

It’s difficult keeping up with the pace, but there is no time for snail-paced businesses in 2015. It really is crucial to save your time for tasks that really need you attention. In fact 40% of approximately 3,000 consumers in a global survey said they prefer self-service to human contact for their future contact with companies, and 70% expect a company website to include a self-service application. Helping the customer every step of the way is time consuming and slow so utilise the available tools. Also check out Pardot, it will save your business a heap of time with marketing campaigns and test drive Buffer for your social media profiles.

Knowledge Is Power

The customer might know what’s best but you should know more. A well maintained CRM should be the ammo of any sales team, equipping them with all the little details that make closing a deal a little bit easier. When does their contract expire? Is there any vital information that changes the discussion? CRM is the best preparation, so make it a priority. Be sure to check Rapportive, Whoworks.at and the Salesforce Email Integration Revolutionised if you want to collect prospect information. If you didn’t already know Ebsta is one of the best ways to equip a team using CRM. Our handy little apps put all your vital CRM data alongside all the websites and emails you visit. That way you can view, edit and add contacts whilst surfing the Internet. Simple!

Dominik Kondziela

As part of the marketing team at Ebsta, I help write and publish our online content. From Slideshares to blog posts and tweets, we share our wide knowledge in CRM adoption and sales productivity.

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