How Ebsta’s Email Tracking Can Introduce New Business Opportunities

How many times have you sent an email and waited …. and waited … and wondered what happened to it? We all have.

In the past, it was normal to have no idea what happened after we sent an email. Did our recipient receive it? Did it get lost in their inbox? Is it in their spam folder? Did they click on my links?

Ebsta’s software lets us know when someone opens your emails and clicks on any links.
This blog will help you discover the power of email tracking and find ways to work faster and smarter, whilst having the insight to improve the effectiveness of your emails and build stronger relationships.

The benefits of Email Tracking

1. Email Tracking saves time

No one wants to get multiple follow-up emails when they haven’t even opened the first one. Email tracking enables you to see whether your first email was interesting enough to your recipient to open. If they haven’t opened the first, they’re unlikely to open future follow-up emails, so you can and should stop there. By preventing unnecessary follow-up emails, email tracking saves time both for the sales rep and the email recipient.

Similarly, if you notice a contact is clicking on the links you sent then you know that you’re currently at the top of their minds. Reaching out to them at that point, when they’re thinking about your proposal, makes that conversation much more relevant and timely.

2. Email Tracking provides context

Email tracking provides you with valuable insight into your email interactions with prospects, customers and partners. You can use this insight to strengthen your outreach by catering to their specific relationship with you.

  • If you see that a someone has opened your email multiple times in one day, you can follow up while you’re top-of-mind.
  • If you included links in an email prior to a meeting, you can see if your contact has viewed them.
  • If you sent a follow up email, you can determine if the recipient is reviewing what you sent.

3. Email Tracking provides unique insight

Let’s face it, writing emails can be daunting and frustrating. It’s easy to struggle with how to begin or what to say to fill in that white space.

With Ebsta’s Email Tracking, you’re provided with valuable information, such as what happens to your emails after you hit send, when emails are read or simply ignored, understand how many times they were opened and on what device. You will also be notified when someone opens your email or clicks on a link so you can prioritise your follow-ups in real-time. Additionally you can see where, when and on what device the email was opened.

Ebsta’s Email Tracking Analysis measures the performance of emails being sent out by your team to identify what works and what needs improving. This will immediately help your team to uncover poor performing subject lines, templates and cadences and make changes that leader to higher engagement.

Now that you know the main benefits of using Ebsta’s Email Tracking tool, let’s take a look at specific examples of how tracking emails can benefit your business.

How Email Tracking has helped real businesses

Here’s how email tracking has increased productivity ——->

Here’s how email tracking has increased close rates ——->

How to Track an Email

Sending a tracked email is simple. We’re going to review how to track an email using Ebsta’s Inbox which involves two easy steps.

  1. Compose an email and click the tracking button on the right of the compose window. The tracking switch is now green.

2. Ebsta will notify you when the email has been opened by the recipient.

 

Add Email Tracking to your Inbox

Learn when people open your emails and craft the perfectly timed response. Try our free email tracking tool (link) and take the guesswork out of email follow up

Add to Gmail

Add to Outlook

 

Conclusion

In the past, there was a lot of uncertainty around emailing. But with email tracking software, there doesn’t have to be. Email tracking can help you know exactly when your prospects open your emails and when to follow up.

Email Tracking is designed to help people sell smarter and faster by getting a sense of engagement and intent from the recipient.
Now, Email Tracking is table stakes. The winners are those who go to the next level by leveraging reporting and building out cadences to reach more, more effectively and continue their optimization.