If you want to get scared, take a minute to learn about the amount of revenues that your business could lose due to poor data. IBM estimates that dirty data costs the U.S. economy more than $3 trillion every year.
Category: Salesforce Data Quality
To say that technology is a key component of sales onboarding is an understatement. In fact, firms that are able to successfully combine technology and data at critical points during the onboarding process are, on average, 57% more efficient at sales.
If Salesforce is the engine that connects your salespeople with your customers and provides in-depth, 360 views of the lead lifecycle, then data is the fuel that powers the beast.
6 FREE Things You Can Do In Salesforce To Increase Your Data Quality
B2B companies understand data quality is a foundation for success. Our business goals are packed with objectives like generating leads, building the pipeline, shortening sales cycles and reducing churn.
A customer relationship management (CRM) system like Salesforce provides many benefits for sales, marketing, and service teams such as having a better ability to manage a sales or leads pipeline, build a 360 degree view of each customer, and boost employee productivity.