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The First Hurdle in CRM Implementation


Salesforce Related
A few weeks ago we posted a handy Slideshare, debunking some of the facts and myths about CRM. If you fast forward to slide 8 you will find what we think is the first hurdle between your CRM implementation and success.

“CRM is a method, not just a software.”

With a bunch of tech businesses promising the ‘best CRM’ it’s easy to forget the real meaning of this catchy acronym. Even if you check the Wikipedia page you’d be lead to be believe it is a “technology to organize”. Well, we’re here to tell you that this isn’t exactly right. In fact the folks at Salesforce also agree with us, here is there definition.

“Customer Relationship Management (“CRM”) is a strategy for managing all of your company’s interactions with current and prospective customers. CRM enables your company to increase productivity, close business and improve customer satisfaction and retention.”

Forget Saas, Paas, Iaas and cloud computing, CRM isn’t a fancy bit of tech it’s a method. The idea is that any interaction or information no matter how small it is, could be used to make a more informed decision. It’s not just a big address book. Whether it’s logging calls, meetings, adding tasks or leaving notes, your CRM should produce an encyclopedia of helpful data. Here at Ebsta we understand this difference and it runs through the heart of our app. Check out our Linkedin and Gmail integration for Salesforce and see how you can put CRM into the heart of your workflow.

Dominik Kondziela

As part of the marketing team at Ebsta, I help write and publish our online content. From Slideshares to blog posts and tweets, we share our wide knowledge in CRM adoption and sales productivity.

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