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The General Data Protection Regulation (GDPR) at London’s Calling ’18

 

gdpr-cloud
Events, Salesforce Related

From sessions to live demos, the General Data Protection regulation (GDPR) was very prevalent at this year’s London’s Calling, the largest community-led Salesforce event in Europe. With a compliance deadline of May 25th 2018, it’s no surprise that this data privacy law was a hot topic. We noticed, however, that the GDPR was not something attendees feared, but rather embraced as an opportunity to build trust with customers. Here’s how and why:

What is the GDPR opportunity?

Just like at Dreamforce last fall, the GDPR is a priority for companies using Salesforce. Fragmented and decaying data harms the customer experience, slows sales, and increases the financial and operational burden of the GDPR. In our Salesforce Usage Report 2018 edition, we found that 71% of Salesforce Administrators were aware of the GDPR. Of those admins surveyed who were aware of the GDPR, 65% have implemented new processes or have plans in place to ensure compliance.

General Data Protection Regulation  

What do the Salesforce experts say about the GDPR?

Francis Pindar

“Cloud technology and an increasingly dynamic workforce mean people are working more intimately and across multiple devices with their CRM.As the GDPR fast approaches, it’s also affirming to see that the necessary provisions are being put in place and users are seeing it as an opportunity to evolve their data.”

Francis Pindar Salesforce MVP and Cloud Architect at NetStronghold @radnip | www.radnip.com   Samuel De Rycke

“What has positively surprised me the most in the last few months and continuing into 2018 is not only the massive awareness in organisations for the GDPR. More impressive were the efforts to use this momentum to evaluate and re-strategize the use of data in positive ways for both organisations and their customers. In such a perspective the GDPR legislation is not the halter to innovation as so often perceived, but it has been a stimulus for many organisations we work with to recapture and strengthen the trust with their customer base.”

Samuel De Rycke Salesforce MVP and Solution Architect at absi @samuelderycke | www.absi.digital   Stephan Garcia

“The widening European data reform has the chance to change the way that personal data is processed worldwide! This is the perfect catalyst to an environment where businesses are using personal data as a new type of currency.”

Stephan Garcia Salesforce Consultant & Founder of GDPRSuperheroes @ssgarcia421 | www.gdprsuperheroes.com  

How can Ebsta help?

London's Calling

 

This year Ebsta was a gold sponsor of London’s Calling, so we presented a session on practical steps to GDPR compliance as well as participated in the #DemoJam. Ebsta started life in 2013 as an app focussed on helping recruiters reference and update their CRM, and in 2014 we expanded our to service companies outside of recruitment.

About a year ago, our CEO was presenting the Ebsta email and calendar integration solution to an enterprise customer when their consultant pointed out that Ebsta could be a “silver bullet” in solving for the GDPR. After the conversation,the team rallied to build out a GDPR solution that enables you to manage your risk data in Salesforce, email, and calendars.

Check out Guy’s presentation: Practical steps to get your Salesforce GDPR ready

   

  • Contact records created for every person  – Ebsta automatically creates contact records for every human the business interacts with.
  • Maintain contact records over time – Ebsta will monitor and update contact records with latest phone numbers, job titles, social media profiles and mark those that have left the business.
  • Monitor engagement levels – The Ebsta score uses 100’s of data points (including inbound and outbound emails, calls and meetings) to give every relationship a score out of 100.
  • Standardised activity logging – Ebsta includes an audit trail of all activity relating to every contact, opportunity or account. This chronological order of events doesn’t rely on users and can include every relevant email, phone call and meeting across the entire organisation.
  • Cohort contacts – Ebsta categorises all contacts into different cohorts and provides admins with the ability to set different timelines for holding different categories of contacts.
  • Set engagement level alerts  create a view for minimising contacts that are no longer required by the business.
  • Data owner report – Administrators can produce a report via Ebsta on when a contact first engaged, and last engaged, what personally identifiable information is held, and where that information sits (such as 92 emails in 6 mailboxes, 34 meetings in 2 calendars etc).
  • Delete – “right to be forgotten” administrators can minimise the data held on an individual by soft or hard deleting it from all sources, including the CRM, Calendars, and inboxes.

Schedule time with one of our GDPR experts to get a personalized run-through of the Ebsta GDPR solution.

Salesforce Usage
Louise Bartlett

Louise Bartlett

Louise is the VP of Marketing and Partnerships. Louise heads up our Marketing department with an abundance of knowledge in the software industry.