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4 ways to improve your LinkedIn profile


Perfect LinkedIn Profile
Sales and Marketing
Is your LinkedIn profile looking a little dated? Could it do with a spring clean and some optimising? Here we’ve put together a short list of ways you can improve your LinkedIn profile. Check out some of the added links to find more content and ways to climb the search engine results.

1. Profile picture

It’s the initial thing a user sees when they land on your profile, so make a good first impression. LinkedIn is a professional network, it’s not Facebook. Pictures of you raving on a Greek island don’t give the best impression. There are a few tips and tricks to maximise your picture on our perfect LinkedIn profile and picture size blog posts.

2. Headline

Your headline is your strongest SEO tool; put simply, it’s most probably what will get you found. Use keywords such as company name, job role and job responsibilities. The idea here is to guess what users would be searching in order to find a candidate like yourself. Want to find out more? We have a Slideshare showing you how to write a show stopping headline.

3. Rich media

LinkedIn doesn’t just have to be just a digital version of your CV. Take advantage of the media options and create a library of your best work. Fill your profile with photos and videos to showcase your finest work, for everyone to see. Keep the content relevant to your role, use it to emphasise expertise and make sure it grabs attention. Check out this easy step by step on how to upload your work.

4. Endorsements and recommendations

By now you’ve probably gathered a nice collection of endorsements and recommendations, but just how relevant are they and could you improve yours? Check out our blog with some tips on how to manage your LinkedIn endorsements and recommendations. Be sure to check out all the links for further information, it’s not hard to improve your LinkedIn profile but don’t expect to be a VIP over night so be patient. Fill your profile with your best content and make full benefit of the worlds largest professional network, it might just change your career for the better. Once you’re done supercharging your account, head over to our LinkedIn Integration for Salesforce page and find out how Ebsta puts CRM inside the biggest professional network.

Dominik Kondziela

As part of the marketing team at Ebsta, I help write and publish our online content. From Slideshares to blog posts and tweets, we share our wide knowledge in CRM adoption and sales productivity.

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