How Ebsta Enables Account Based Marketing

Ebsta Excellence: Using Ebsta Sales Campaigns for account based marketing

Ebsta provides easy sales campaigns in order to Nurture a prospect and never miss a follow up with customers and potential prospects. For Instance Bruno provides examples of using Ebsta sales cadences for account based marketing.



My name is Bruno Cambrais, I work as Business Development Executive at Ebsta. Today I’m going to show all the powerful tools that Ebsta provides to our customers through our sales campaign. So our sales campaigns helps sales teams to tweak automatic emails and tasks to ensure that we nurture relationships with customers and prospects and ensure that you never miss a follow-up with any customers or prospect that we may have. So to give a brief example how you can use our sales campaign here is a particular scenario. So as I said, I work as a Business Development Executive so I prospect new customers for Ebsta and when particular at time that I use my sales campaigns is when I have a first call with customers. A lot of them asked me to send an email with more information about that Ebsta product.  So I create a sales campaigns inside of Ebsta where I have three short steps. I first send the email with all the information about the company and about the product. The second step is if I have no replies from the customers after 3 days, the email is triggered and I quickly write a short follow up, if you received my previous email. And again, 3 days with no replies, a test is created automatically in Salesforce. So when I add the prospect on this on this particular scenario, I never missed a follow-up and I keep engaging with the prospect. I’m now going to show you how we can trigger customers through this campaign. So it’s pretty simple. So I’m going here to my Gmail. So when you you’re on your Gmail. You just need to add the customers in the sales campaign, add the contact address, email address and the bottom of, of the email. You can see the information the Ebsta tool provides. So in this case,I will select this campaign. I will add this contact in my new prospect campaign. Use the steps that I told you previously so my first email, the second email, the great thing is that you can add more fields, for example at Ebsta they did populate this information with the data that you have on Salesforce. And that’s it. So you can see the merged fields you populated has the information that you have on Salesforce all details that I created for this campaign and now when I click and send. I add this contact on my new prospect campaign. I said this is a powerful tool and sales teams will love using this because it ensures you nurture the relationship with your customer or prospect and you never miss a follow-up. I am Bruno Cambrais Business Development Executive at Ebsta.

Follow Us On

 Image result for facebook round button  Image result for twitter round icon  Image result for linkedin logo png
Posted in

Speak with our experts and see how Ebsta will help improve your sales

New call-to-action
New call-to-action
Logo Icon (White)@2x

Newsletter Signup

Share this article

Related Content

How to Demonstrate ROI of Revenue Operations with Julian Hannabuss, Director of Revenue Operations at Procurify

In this episode of the Revenue Insights Podcast, host Lee Bierton is joined by Julian Hannabuss, Director of Revenue Operations at Procurify, a leading procurement and purchasing software company that lets teams track, control, and analyze all business spending so they can scale faster. Julian shares his insights on how revenue operations should present their revenue outcomes and can drive organizational value to the board. He also shares his insights on the difference between high and average performers in the sales and revenue teams. Julian shares some tips on how to mitigate churn at your company.

How to Build Your Pipeline Through Social Selling with Tim Hughes, CEO of DLA Ignite

In this episode of the Revenue Insights Podcast, host Lee Bierton is joined by Timothy Hughes, CEO of DLA Ignite, a strategic advisory and consultancy enterprise that enables organizations to leverage social selling to convert pipeline leads. Tim shares a three-step social selling process to build pipeline leads and highlights how conversations rather than content play a pivotal role in the conversion process. Conversions pivot around educating the prospects on their pain areas and then offering solutions to resolve the issues. The episode is also a gold mine for sales leaders looking for insights that are easy to adopt and implement.

The Four-Step Framework to Reimagine Sales Teams with Ben Stroup, President at Velocity Strategy Solutions

In this episode of the Revenue Insights Podcast, host Lee Bierton is joined by Ben Stroup, President at Velocity Strategy Solutions, an on-demand strategy and management consulting firm. Ben shares his insights on how Velocity uses people, processes, technology, and data to reimagine sales and revenue teams, and move the needle toward a modern-day revenue operation and management approach. Companies must move from monitoring lagging indicators like revenue to analyzing leading indicators like customer acquisition costs (CAC) and customer lifetime value (LTV). Ben also touches on the importance of aligning internal teams to a common goal.