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Salesforce Ben: Super Hero Interview


Salesforce Admin Tips

This week we caught up with Ben McCarthy, a Business Analyst at Conga. He shared a few tips and tricks for CRM implementation and told us what it takes to make it in the Salesforce community.  

3b8e117What’s your background? How did Salesforce Ben come to exist?

I graduated from Cardiff University in Information Systems and got a graduate job consulting in Salesforce. Since that first job I have been a Salesforce Administrator, Business Analyst and Freelance Consultant, I have also grabbed two Salesforce Certifications. I started the Salesforce Ben blog as a way to voice interesting implementations and Salesforce quirks that I come across in my day-to-day life. The Salesforce world is so vast that I hope I can help just a small portion of people with interesting tutorials, reviews and ideas. Currently I am working as a Business Analyst for Conga. 

What sort of reputation do you think Salesforce has amongst a younger generation like yourself?

It definitely has a fantastic reputation! I can’t recall anyone, young or older that has a negative opinion of the Salesforce world. I think the reason for this is it gives the younger generation such a great chance to launch themselves into a career that is fulfilling in every sense; it really is a work hard play hard world.

Personally for me it’s the combination of the technology, the job satisfaction and the social aspect. Salesforce is on the forefront of cutting edge technology in business systems and for a young person just starting their careers, its great to know that they’ve picked a winner. In every role that I’ve had within Salesforce the end goal is to help out the users and companies that are implementing this new system. At the end of the day when you have helped multiple people to improve their business processes or get trained up on new features they’re using, it’s a really great feeling. The Salesforce social aspect just has to be second to none, everyone is on the same page and this really helps when you are talking business or just trying to have some fun at some of the many event after parties!

In your opinion what’s the number one reason for a failed CRM implementation?

It’s a bit cliché, but not involving the end users enough. Salesforce is so easy to customise and proof of concepts are extremely easy to build to get buy in from managers and users from different departments. Speaking to a combination of these types of people as well as high-level stakeholders is where you are going to get the real benefit for your requirements.

I’ve been hired to consult on many implementations that haven’t been properly assessed to find that they have pretty much had a “Silver Bullet” build, where the previous consultant has just built what they think Salesforce should look like for their clients. I wouldn’t have thought this would be as common as it is and it’s a shame, as a lot of companies have to spend a lot more money just to get that valuable experienced consultant that they should have had in the first place.

What does the future hold for Salesforce Ben? Do you have MVP aspirations?

I’m going to carry on helping people with their Salesforce problems! Whether that will be in the form of blog posts, consulting or quite possibly attempting to join that elusive MVP club, I get a lot of enjoyment out of helping businesses save money SF_certified-150and time. In the short term I’m looking to get a few more Salesforce certifications under my belt, I’d quite like to have the full house at some point!

What advice do you have for individuals considering a career in the Salesforce environment?

Dive straight in! Salesforce gives newcomers a massive opportunity to launch themselves into a career and this is one thing I’m massively thankful for. Salesforce has a huge library of documentation, YouTube videos, webinars and helpful members of the community; you can quite easily sign up for a Salesforce environment and start playing around with different features right now!

Dominik Kondziela

As part of the marketing team at Ebsta, I help write and publish our online content. From Slideshares to blog posts and tweets, we share our wide knowledge in CRM adoption and sales productivity.

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