Benefits of Using Reporting Snapshot in Salesforce

Why Use Salesforce Reporting Snapshot

Within the Salesforce platform, there are many measurement tools that allow Sales Ops Managers to take a wide-angle view of their team’s performance, and simultaneously grasp the important details that may otherwise go unnoticed. The following information will discuss some of the benefits of using one of these tools: The Salesforce Reporting Snapshot.

What is Salesforce Reporting Snapshot?

Salesforce Reporting Snapshots lets you report on historical data and enable you to work with report data similarly to how you work with other records in Salesforce.

Reporting snapshots, therefore, serves as data compilations that especially focus on historical trends, rather than current opportunities. They automatically capture and store specific data sets at predefined intervals, and generate reports, or “snapshots,” that provide useful information for ongoing analysis and comparison.
Reporting snapshots have three basic elements:

  • A source report (Tabular or Summary)
  • A Custom Object that contain matching fields to the source report’s columns
  • A Reporting Snapshot definition that matches fields to one another and coordinates the snapshot “runs,” or time frames in which the snapshot is operational

Within the structure that these three components provide, Reporting Snapshots offer a high level of customization for each administrator.

The Top 4 Benefits of Using Salesforce Reporting Snapshots

1. Track Changes in Your Sales Pipeline

We are all aware of the potentially volatile nature of a sales pipeline. Historical data that is neatly organized and compiled from reporting snapshots can help you to stay ahead of the curve when it comes to a sea change in the market’s needs or expectations. For instance, a historical analysis of deals that grew or shrank in value can provide insights into your consumers’ shifting priorities, whether from service to pricing, pricing to quality, or any other emergent transformation.
Moreover, data culled from snapshots can also help you to more readily spot inefficiencies within the sales process as a whole. As an example, you can filter reports based on geographic location in order to determine low-performing versus high-yield regions.

2. Monitor Forecast Accuracy

Reporting snapshots can also provide you with a window into the level of accuracy associated with current team forecasting. An analysis of reports that are filtered by department, team, or individual salesperson can give you an increasingly granular perspective on where the forecast is hitting the target, and where significant variances exist.

3. Track Changes by Case or Account

Salesforce Reporting Snapshots have the capacity to keep a running historical tab on even individual cases, or accounts. This feature can be extremely helpful in managing important B2B accounts, for example. Snapshots can provide an overview of revenue generated from a specific partnership, and indicate whether profit is trending up or down. It can also facilitate a more segmented analysis (especially for larger corporations) that can detail many important measurements of performance and sustainability, such as:

  • Trends in purchase categories
  • Engagement rate according to each department within the target account
  • Product return and/or complaint rates vs positive engagements

4. Serve as Compelling Evidence for Proposals

If you find yourself in a situation where you need to propose a certain course of action to senior management, then reporting snapshots can serve as excellent auxiliary support for your presentation. Whether it’s a recommendation to stay the course, or a call to right the ship, snapshot-sourced reports can serve as bite-sized markers to help executives and top managers understand the current state of affairs, and determine what would be the best decision going forward.
Using Salesforce Reporting Snapshots is only one piece of the puzzle, but it is an important component of successfully leveraging data analytics to yield actionable insights. If you are interested in other crucial strategies that will optimize your company’s sales performance across the board, download our Sales Ops Handbook today.

Is Salesforce Reporting Snapshot Right for You?

Using Salesforce Reporting Snapshots is only one piece of the puzzle, but it is an important component of successfully leveraging data analytics to yield actionable insights. If you are interested in other crucial strategies that will optimize your company’s sales performance across the board, download our Sales Ops Handbook today.

Optimize your entire sales operation

Build deeper relationships with customers across longer life cycles and identify the wider revenue risks and expedite opportunities in your pipeline.

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