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Why Does My Small Business Need CRM?


Salesforce Related
CRM isn’t just for big businesses; companies around the world are harnessing the power of their own customer relationships to take them forward. So what about your business? You might think excel spread sheets and calendars are good enough but we’re here to tell you that they aren’t. Here are few reasons why your small business needs CRM.


No matter how small a business is, it’s always difficult to keep everything organised. Whether it’s storing contact details or costs, you don’t want to be flicking through all of your documents just to find something small. Time is money so make sure everything is tightly organised by checking out some of Salesforces small business solutions here.


You can’t learn from your mistakes if you don’t know what they are. It’s absolutely crucial to track progress and scrutinise the past. CRM helps document what worked and what didn’t so that next time you can avoid the traps.

Think big

Big data “has been praised and vilified” but there is no doubting how important it is going to be in 2015 and beyond. Implementing CRM might sound like a strategy for big businesses to keep track of their employees, but it’s not. Your business can grab it’s own little piece of the big data pie and it starts with recording your customer relationships. If you want to beat the competition you need to think big and act like the leader.

You get Ebsta for free!

Here at Ebsta we love small businesses and that’s why we offer free licenses for the first three users. Download either our Linkedin or Gmail integration to get started today and you can see how easy it is to put CRM at the heart of your workflow.Or check out our new Salesforce Email Integration Revolutionised to unlock data in your mailbox. Our simple apps allow you to get all the best CRM functionality but inside all the places you work. That way you don’t have to flick between windows just to add, edit or view your data. If you’ve found this blog helpful be sure to check out some of the other posts or follow Ebsta on Twitter.

Dominik Kondziela

As part of the marketing team at Ebsta, I help write and publish our online content. From Slideshares to blog posts and tweets, we share our wide knowledge in CRM adoption and sales productivity.

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