So you want to be a top biller but you’re still not using social media to your advantage? I’m not talking about making Linkedin connections or having the most followers but actually using these platforms to build relationships, prospect new clients and raise awareness. In a previous blog we looked at the beginnings of social selling and how important it is to choose a network carefully. This week we are going to have a closer look at Twitter and how you can use it as part of a strategy to engage with others to sell.
Whether it is social selling, marketing or anything related to a business step one is always setting goals. Perhaps it’s a cliché but without a goal you can’t score and that’s the truth. Identify what you want from having a Twitter account. Is it to raise your profile? Is it to engage with prospects, share your views or all of the above? It sounds like basic advice but it’s easy to jump straight into something and fall out with nothing to show for it. Social selling is a real strategy so treat it with respect.
Choose your handle carefully and make sure it’s easy to write; if someone wants to tag you in a tweet make it easy for them. Leave out numbers and put acronyms or abbreviations towards the end. This will make you easier to find however, there are some exceptions. Often your business can be an easy way of differentiating yourself in which case it’s often a good idea to put that first. For example, you can find Ebsta’s Oliver Squires at @EbstaSquires
. Once you have a handle you need set the rules. Who are you going to follow, what are you going to tweet about and what are you going to share. This might seem a little trivial but social media can be a minefield of mistakes.
Compliment your pitch
Tweeting verbatim from your company website isn’t going to win you any followers. Neither is copying posts from your other profiles; the key is to compliment your current sales pitch with additional extras. Make your product current to the conversation but don’t over sell it, after all it’s a social network not a trading network.
Twitter is all about fast, succinct and current information so mirror that. If the conversation is about speed then talk about speed – it’s not easy to start a trend so try and react fast when a new one appears. Search for key terms and utilise the trending hash tags to keep up to date. Being reactive also includes responding quickly so make sure your mobile devices are setup to notify you of any change.
Last but not least is patience. You aren’t going to become a trendsetter over night so stick to a plan and exercise your persistence. Be sure to check out some of our other tips for Linkedin or Salesforce.