The Five Biggest Insights from the 2019 Salesforce Usage Report

With the 2019 Salesforce Usage Report now available for download, it’s worth spending a few minutes looking at the biggest insights and how they affect your business. Salesforce is a critical part of business for hundreds of thousands of companies, and its reach is only predicted to continue expanding. Here’s five of the top insights from this year’s report.

1. Salesforce is Global

The 2019 Salesforce Usage Report kicks off by identifying what countries participated in the report. While 49% of the participating companies were located in North America, more than half were on the other five major continents. Throughout the 20 years Salesforce has existed, they’ve slowly expanded out of the US across the globe, and this year’s Usage Report indicates that they’re continuing to do so.

2. Salesforce is for Everyone

Businesses with between 1 and 25 employees were represented most heavily in the report, with 30% of the total Company Size reports. However, every company size was represented:

  • 1-25 employees: 30%
  • 26-50 employees: 17%
  • 51-100 employees: 16%
  • 101-250 employees: 13%
  • 251-500 employees: 7%
  • 501-1000 employees: 7%
  • OVER 1000 employees: 10%

While it appears that smaller companies are getting more use out of Salesforce, it’s also clear that there are simply more small companies. After all, there’s only so many companies over 1000 employees in the world, so it makes sense that they would comparatively make up a smaller portion of the report.

3. Higher-ups want Improved Reports

One of the more interesting takeaways from the report is the increased interest of top-level executives in effective reporting. Two of the listed insights in the report were “Senior management showed an enormous appetite for understanding how their business is performing in real time.” and “C-suite cited greater need for the swift generation of ‘useful’ reports”. As reporting capabilities become even more robust in Salesforce, senior management is going to become more and more invested in the data it returns.

4. AI is not Catching on Quickly

Another interesting takeaways from the report: Despite the potential benefits of Artificial Intelligence, only a small portion of companies included in the report have implemented it whatsoever. According to the Report Survey, the biggest barrier to widespread implementation of AI was “a lack of understanding”. With the potential to literally transform multiple industries in the coming years, it’s critical that forward-looking companies get ahead of the curve.

In June, Salesforce CEO Marc Benioff reported “Today, only a few countries and only a few companies have the very best artificial intelligence in the world. Those who have the artificial intelligence will be smarter, will be healthier, will be richer, and of course, you’ve seen their warfare will be significantly more advanced.” It’s clear that while understanding AI will be a hurdle to clear, its implementation may be critical for long-term success in any tech industry.

5. Salesforce Investment Continues to Grow

As part of the report, research was done into whether or not companies were continuing to invest in their Salesforce implementation. Excluding the 30% of clients that responded “I don’t know”, more than two-thirds of the remaining clients responded that “We have committed to invest more in the Salesforce platform” (21% of total) or “We plan to invest more in the Salesforce platform” (27% of total). Salesforce is comfortable in its position as an industry leader and will continue to both bring in new clients and expand its offering to those already on the platform.

The Full Report

In addition to the listed insights, there’s plenty of other data to learn from in the full 2019 Salesforce Usage Report, available to download here.

With Salesforce continuing to expand its features and reach every year, it’s critical to stay ahead of the curve, no matter what industry you’re in, especially if you manage Salesforce for your organization.


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