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Track Marketing ROI Using Salesforce and Pardot


A common challenge for Marketers everywhere is tracking the ROI of their campaigns but it doesn’t have to be this way if only you know how. Join Ebsta’s CMO Ricky Wheeler to discover how your Marketing efforts no longer have to go unnoticed.
Gain an insight into:
  • How to accurately report Marketing ROI in Salesforce
  • The difference between Campaigns in Pardot & Salesforce
  • How to automate Campaign flow between Pardot & Salesforce
  • How to force accurate Campaign association to Opportunities
  • How to not get caught out with false positives
If you want to become a Pardot pro, head on over to Ricky Wheeler’s medium where you will find step-by-step guides on:
  • Why You Need to Focus On Defining Campaign Attribution in Salesforce
  • How to Use Google UTM Parameters and Pardot to Track the Lead Source of Every Opportunity

Katrina Holmes

Hey, I'm the Content Manager at Ebsta responsible for creating and maintaining our web content, blogs and our hip 'n' happening social media presence.

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