Marketing

How to End an Email Professionally: Sign-Offs to Use and Avoid

How to End an Email Professionally How you end an email and your email sign-offs are important. It leaves your recipient with a lasting impression of you – and you want to make sure that impression is a positive one. A professional email closing leaves the reader with a good impression of you and of your business. An unprofessional email closing has the opposite effect. You don’t want to use the same sign-off in every situation, however. Depending on the type of email you’re sending and how well you know its recipient, you can tweak your sign-off for best results….

Guide on How to Choose the Right Email Greetings

How to Choose the Right Email Greetings  Starting an email seems like no big deal, but your choice of words can have a massive impact on how the rest of your message is received. In this guide, we’ll analyze the importance of email greetings, and provide you with examples of how to start an email—among them, you can find a suitable opening for just about any occasion. Understanding Your Email  The right salutation goes a long way in establishing a message’s tone. Consider the following factors before you decide how to start your correspondence: Your reader. Are you writing to…

5 Tips for Managing Employees During a Crisis

In response to the uncertainties presented by Covid-19, businesses around the world are now adapting to remote working. While 70% of people globally already work remotely at least once a week, these new policies leave many employees – and their Managers – working out of the office and separated from each other for the first time.  Although managing a remote team comes with its own unique set of challenges, with the right tools, the help of technology and defined procedures, managers can overcome these obstacles.  Here’s 5 tips for managing a remote team during a crisis and how to set…

A Guide to Working Remotely

Working remotely isn’t a new concept. People in all kinds of career fields have been doing it for years. But most people are accustomed to one day of work at home, once in a while or never actually working from home. As the COVID-19 situation evolves, many companies like Google, Microsoft, Twitter and so forth are working to support employees in working from home. The list below will help guide individuals who are working together in different divisions and enable teams to act cohesively and support each other, including serving their external clients, regardless of the time zone. 1. Embrace…

How Marketing & Sales Can Successfully Follow-up with Leads

Business survival is tied to lead generation. There’s good reason why the marketing departments invest fortunes in demand generation. The Sales teams may use the Marketing Score that indicates Buyer Intent, but often struggle to consistently follow-up with these leads. Why is that? There is no way to track and monitor inbound Leads because teams have to rely on activities being logged which doesn’t happen, while reports that are run in Salesforce (total activities or last activity) don’t tell us the full story. So wouldn’t it be wonderful if you could sift through every Lead and reach out to the…

How Ebsta’s Email Tracking Can Introduce New Business Opportunities

How many times have you sent an email and waited …. and waited … and wondered what happened to it? We all have. In the past, it was normal to have no idea what happened after we sent an email. Did our recipient receive it? Did it get lost in their inbox? Is it in their spam folder? Did they click on my links? Ebsta’s software lets us know when someone opens your emails and clicks on any links.This blog will help you discover the power of email tracking and find ways to work faster and smarter, whilst having the…

3 Ways to Sync Emails to Salesforce with Ebsta

Over 205 million emails are sent every day and the number is only growing. Email is a multifunctional tool; you don’t just use it to communicate; you use it to market, perform project functions, provide sales support, approach new leads, fix appointments, design your calendar, collaborate with teams and so much more. On the other hand, Salesforce attempts to integrate all teams around one CRM platform so that every employee can interact with their customers like a single company. However, in reality, teams don’t record all email activities in Salesforce; it’s time-consuming to manually log all emails and is simply…