Podcast
Auditing the Customer Journey with Penina Shtauber, Marketing Director at ScaleOps
This week on the Revenue Insights Podcast, we are joined by Penina Shtauber, Marketing Director at ScaleOps, Israel’s leading HubSpot partner and Revenue Operations company.
In this episode, Lee and Penina explore ScaleOps’ work providing both revenue operations and marketing operations as a service. They delve into the issues surrounding CRM adoption, how businesses can align marketing and sales, as well as the process of auditing the customer journey.
As Marketing Director, Penina is responsible for leading all marketing efforts at ScaleOps, including company partnerships, brand development, live event and webinars, and content strategy. She has developed marketing operations at over 40 companies ranging from enterprises to SMEs across the HubSpot ecosystem. She is also a member of the HubSpot Partner Advisory Board representing the voice of the partner community when it comes to major decisions for the HubSpot program.
How to build a resilient foundation for your go-to-market teams with Dan Waldschmidt, Chief Revenue Officer at Panzura
In this episode of the Revenue Insights Podcast, host Lee Bierton is joined by Dan Waldschmidt, CRO at Panzura, an IT services and consulting company. They discuss sustaining growth in a turbulent economic environment and the key differentiators of high performers. Dan highlights how growth in the current economic scenario should be driven by focusing on leads that fit your ideal customer profile. He highlights a conversion focus, an eye for detail, and alignment with the company’s mission as key performance differentiators. Hence, these are traits to look for at the talent acquisition stage.
Focus on Controllables to Drive Revenue Growth with Christian DeMarais, Director of Revenue Operations and Strategy at Wix
In this episode of the Revenue Insights Podcast, host Lee Bierton is joined by Christian DeMarais, Director of Revenue Operations and Strategy at Wix. Christian shares his insights on maintaining revenue growth during market uncertainty and downturn. His solution is to stay focused on the variables you can control while not getting distracted by the ones you don’t control. Christian also shares the Wix concept of multiple revenue teams working with clients at different points in the sales funnel.
Why Relationships Drive More Revenue Than Rapport With Ian Moyse, Head of Sales at ChAI
In this episode of the Revenue Insights Podcast, host Lee Bierton is joined by Ian Moyse, Sales Head at ChAI. He shares valuable tips to enhance sales teams’ performance, including why conversations trump communication and the importance of pivoting from building rapport to building relationships. Ian has valuable insights on the piggy bank principle that builds rapport and leads to building client relationships.
Doing More with Less and Aligning GTM Teams to the Customer Journey with Lorena Morales, Director of Global Digital Marketing Revenue Operations at JLL
In this episode of the Revenue Insights Podcast, host Lee Bierton is joined by Lorena Morales, Director of Global Digital Marketing Revenue Operations at JLL. They discuss how she set up the RevOps team at JLL, the challenges of scaling it, and why RevOps must be aligned internally and with the customer journey.
How to Build a Single Source of Truth to Make Better Decisions With Briana Yarborough, Co-Founder at C-Model
In this episode of the Revenue Insights Podcast, host Lee Bierton is joined by Briana Yarborough, Co-founder at CModel. They discuss how C-Model combines big data at companies with AI models to deliver decision intelligence and sales revenue prediction. Along the way, Briana shares her insights of working with companies across the growth spectrum, from tech startups to enterprise-scale companies.
The Scaling Journey from 0 to $5 Million at a SaaS Startup With Stuart Dale, VP of Revenue, at Screenloop
In this episode of the Revenue Insights Podcast, host Lee Bierton is joined by Stuart Dale, VP of Revenue at Screenloop. They discuss the roadmap for taking a SaaS startup from zero revenue to $1 million and from $1 million to $5 million and beyond. They also discuss the type of talent required at each milestone of scaling.
Always Be Planning – A Look at Zero-Based Budgeting and Change Management with Kimberley Haley, VP of Revenue Operations at Talend
In this episode of the Revenue Insights Podcast, host Lee Bierton is joined by Kimberley Haley, VP of Revenue Operations at Talend. They discuss the concept of ABP (always be planning), zero-based budgeting, and internal change management to retain customers and stay ahead of the competition in challenging times of industry contraction. They also discuss best practices to follow to succeed in a dynamic business environment.
Fundamental Pillars for Developing a Best-In-Class Revenue Operations (RevOps) Team with Darren Fay, Director of Revenue Operations and Intelligence at Instructure
In this episode of the Revenue Insights Podcast, host Lee Bierton is joined by Darren Fay, Director of Revenue Operations and Intelligence at Instructure. They discuss how to build world-class revenue operations teams and how to ensure everyone in the team grows together for the betterment of the company.
How to Scale a Category-creating SaaS Organization with Carl Carell, Co-founder and Chief Revenue Officer at GetAccept
In this episode of the Revenue Insights Podcast, host Lee Bierton is joined by Carl Carell, Co-founder and Chief Revenue Officer at GetAccept. They discuss the importance of category creation in the SaaS space, how to scale a category-creating SaaS organization, and the tools, technology, and processes necessary for this upscaling. They further discuss the importance of data and how to work with sales reps to get the best results from them.
How to use Mental Models to Close More Deals, with Sunne Kumaar, Global Vice President of Sales at ServiceNow
In this episode of the Revenue Insights Podcast, host Lee Bierton is joined by Sunne Kumaar, Global Vice President of Sales at ServiceNow. They discuss what a mental model is, how to recognize mental models, and how mental models can be applied to building successful sales teams.
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