Podcast
Auditing the Customer Journey with Penina Shtauber, Marketing Director at ScaleOps
This week on the Revenue Insights Podcast, we are joined by Penina Shtauber, Marketing Director at ScaleOps, Israel’s leading HubSpot partner and Revenue Operations company.
In this episode, Lee and Penina explore ScaleOps’ work providing both revenue operations and marketing operations as a service. They delve into the issues surrounding CRM adoption, how businesses can align marketing and sales, as well as the process of auditing the customer journey.
As Marketing Director, Penina is responsible for leading all marketing efforts at ScaleOps, including company partnerships, brand development, live event and webinars, and content strategy. She has developed marketing operations at over 40 companies ranging from enterprises to SMEs across the HubSpot ecosystem. She is also a member of the HubSpot Partner Advisory Board representing the voice of the partner community when it comes to major decisions for the HubSpot program.
The Role of Content, People and Processes in Driving Predictable Revenue Growth, with Emil Dyrvig, Chief Revenue Officer at Templafy
In this episode of the Revenue Insights Podcast, host Lee Bierton is joined by Emil Dyrvig, Chief Revenue Officer at Templafy. They discuss the go-to-market strategies that define Templafy’s growth advantage, practical suggestions for making the correct hiring decisions, and the uniqueness of Templafy’s content enablement process as a high-value driver.
Incentivize sales to update the CRM by showing them the ROI with Christopher Kingman, Global Head of Digital Sales Enablement at TransUnion
In this episode of the Revenue Insights Podcast, Christopher Kingman, Global Head of Digital Sales Enablement at TransUnion, talks about building relationships between operations, enablement and sales teams, Customer Relationship Management and digital selling.
How to embrace change in your revenue function with Pilar Schenk, COO at Cisco Global Security & Collaboration
In this episode of the Revenue Insights Podcast, Pilar Schenk, Cisco Global Security & Collaboration, shares her experiences at Dell, and talks about strengths, passions, customer relationships, and growth.
Why a customer-first approach is a key to growth with Evan Liang, CEO of LeanData
Early on in Evan’s career, as a general manager, he ran into problems getting systems to work well together. He faced data problems and process challenges. Being product and process-orientated, Evan quickly realized early that people are going to need their data and processes to be more efficient in order…
Why revenue teams need to adapt to meet the needs of their ICP with Kirk Fackre, Vice President of Sales, iCorps Technologies
In this episode of the Revenue Insights Podcast, Kirk Fackre, Vice President of Sales, iCorps Technologies shares how his journey evolves from operations to sales.
Social selling, empathy in sales, and diagnosing problems with your sales process with Sebastian van Heyningen, President – Revenue Operations Consultant at Central Metric
In this episode of the Revenue Insights Podcast, Sebastien van Heyningen, President – Revenue Operations Consultant at Central Metric, discusses how empathy can transform your sales process, why sales teams have to adapt to the new buyer journey and more.
The digital transformation of sales teams in action with Leore Spira, Head of Revenue Operations at Buildots
In this episode of the Revenue Insights Podcast, Leore Spira, Head of Revenue Operations at Buildots shares her strategies, journey and experiences all in one RevOps discussion.
How to create a culture of accountability as a RevOps team of one with Robb Finkelstein, Head of Revenue Operations at Heyday
On this week of Revenue Insights Podcast, we were joined by Robb Finkelstein, Head of Revenue Operations at Heyday, where he discusses how he prioritizes as a RevOps team of one and the benefits of that.
Unifying the Go-To-Market Tech Stack, with Namrata Ram, VP of Sales and Strategy at Slack
On this week’s episode of the Revenue Insights Podcast, we were joined by Namrata Ram, VP of Sales and Strategy at Slack, who discusses fostering collaboration across revenue teams, the benefit of engagement signals, and why prioritization in business is critical.
The Secret To Aligning Your GTM Function with Mark Truman, Chief Revenue Officer at EdgePetrol
In this episode of The Revenue Insights podcast, Mark Truman, Chief Revenue Officer at EdgePetrol, describes his experience building a highly-effective RevOps team, sales and marketing challenges in the oil and gas industry, and the advantages of the OKR goal-setting framework.
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