Businesses are changing the way they use Salesforce

The customer demands it. See what that means for your business.

The Cover of Salesforce usage report 2020

Impacts Include

Demand for pipeline visibility growing
Time in Salesforce increasing
Data quality compounding
Use of the ecosystem growing
Representation of salesforce usage data

Discover the biggest challenges, opportunities, changes and demands of Salesforce from around the globe.

Dan, CGO Ebsta
Customers are more informed than ever, have higher expectations and a growing number of channels to engage across.

Their decision making has changed. It’s no longer linear. Businesses need to build journeys that reflect this and meet customers with what they want, where, and in the way they want to engage.

The single most important output of Salesforce will be in the superior experience that it enables businesses to create for their customers. Across connected, consistent and dynamic journeys.

Dan Remedios
Chief Growth Officer, Ebsta

SalesForce Usage report in tablet

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