H1 2024

B2B Sales Benchmarks

Reveal the attributes of top performers according to analysis of $57bn in revenue

3D Book Presentation Base Landscape H1 Update-Current View

What We Analyzed

4.2 Million


$57.3 Billion



Of the world's best
performing companies

1.2 Million+

Hours of conversations

State of B2B Sales in 2024

7 - Win Rates
20 - Sales Cycles
7 - deal values
75 reps missed quota
10.2 velocity data
34 deals slipped