Why a customer-first approach is a key to growth with Evan Liang, CEO of LeanData
Early on in Evan’s career, as a general manager, he ran into problems getting systems to work well together. He faced data problems and process challenges. Being product and process-orientated, Evan quickly realized early that people are going to need their data and processes to be more efficient in order for them to drive sales and marketing efficiencies. This is the light bulb moment that led to the creation of LeanData.
Show notes:
00:45 – 2:00- Evan and Lean Data’s Story
02:10 – 05:22 – Where the inspiration for Lean Data came from
05:55 – 10:10- How being customer-first has been the key to Lean Data’s growth
10:30 – 11:58- The value of building valuable relationships with customers
12:24 – 14:45- How Lean Data’s go-to-market team is structured
15:16 – 17:49- Why the SDR function has been key to growing Lean Data’s pipeline
18:15 – 20:28 – How to retain great GTM talent
21:11 – 23:36 – Building revenue operations from a pool of advocates
25:12 – 28:18- Scaling the customer-first approach
29:23 – 31:32 – Why the digital transformation of sales teams is continuing to evolve
32:38 – 33:12 – The challenges of RevOps for enterprise companies
33:59 -35:40 – How to adapt the sales process to enterprise businesses
35:59 – 37:46 – Why being partner-centric would be driven more early growth
38:04 – 39:18 – Book Recommendation – Ben Horowitz’s The Hard Thing about Hard Things
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