2024

B2B Sales Benchmarks

Reveal the attributes of top performers according to analysis of $54bn in revenue

3D Book Presentation Base Landscape-View 3

What We Analyzed

4.2 Million

Opportunities

$54 Billion

Revenue

530

Of the world's best
performing companies

1 Million+

Hours of conversations

State of B2B Sales in 2024

Win Rates
Sales Cycles
Deal Values
Missed Quota
Velocity Delta
Deals Slipped