Ebsta and Fullcast: Better Together

In 2021, Gartner research predicted that 75 percent of companies would be using a RevOps model by the end of 2025.

Revenue operations is arguably the most talked-about topic in recent months. However, it still feels like the revenue engine powering most go-to-market teams today is running on fumes, and no one’s admitting it. 

Misaligned plans, siloed data, and decisions made on gut instincts or the status quo instead of real insight are stalling growth before it even gets started. It’s inefficient and unsustainable. 

Until now. 

That’s why I’m thrilled to announce that Fullcast has acquired Ebsta.

Ebsta joining forces with Fullcast marks the start of a seismic shift in how revenue teams plan, operate, and win. Together, we are fusing deep deal and relationship intelligence with end-to-end GTM strategy to fix the one thing that’s been broken for too long: alignment.

A recent study found that 85 percent of teams report ongoing misalignment daily, despite 85 percent feeling confident in their GTM strategies. Ryan Westwood, Fullcast CEO, and I speak with many sales teams, RevOps leaders, and go-to-market leaders who are trying to navigate with disconnected data, siloed systems, and strategies built on intuition rather than intelligence. 

It’s time we fixed that, once and for all.

This acquisition marks a new level for revenue operations and intelligence. Together, we’re combining Ebsta’s deal and relationship intelligence with Fullcast’s strategic GTM planning platform to deliver a unified solution that finally connects planning with performance.

What Changes with Fullcast + Ebsta?

By offering Fullcast’s SPM planning and management platform and Ebsta’s real-time buyer and pipeline intelligence within Fullcast’s product suite, RevOps leaders can finally trade reactivity for strategy, silos for alignment, and guesswork for clarity. 

Here’s what you can expect from the new Fullcast + Ebsta experience. 

1. Intelligence-Informed Planning

Your sales plans shouldn’t lag behind your market. Now they don’t have to. With Ebsta’s data on buyer engagement, deal health, and pipeline risk, Fullcast’s GTM and territory planning engine becomes predictive rather than reactive. That means plans that reflect how buyers actually behave, not just how we wish they would.

2. Dynamic RevOps

You can’t fix what you can’t see. Deal-level visibility means smarter coaching, more accurate forecasts, and fewer surprises at the end of the quarter. As markets shift, people move, and pipelines inevitably stall, access to Fullcast’s plan-to-pay product suite empowers teams to adapt quickly with clear insight into what’s working, what’s not, and where to make course corrections.

3. A Simplified Tech Stack for the GTM Team

This is the first time RevOps leaders have a product suite that coordinates GTM planning, deal execution, and buyer engagement intelligence. No more stitching together tools or exporting data to spreadsheets. Everything, from capacity models to deal risk scoring, lives in a central, purpose-built location. 

4. Forecasts You Can Trust

Ebsta’s AI-driven deal and relationship scoring brings a new level of clarity to forecasting. Combined with Fullcast’s operational discipline, leaders can call the number that aligns with revenue goals and hit it.

5. A Shared Mission to Elevate RevOps

We’ve long believed RevOps should be the strategic heartbeat of growth. Fullcast shares that belief, and now we’re building the platform to match. RevOps has always had the toughest job in the revenue org with the need to align every moving part, close gaps in essential insight, and keep growth on track. With Fullcast and Ebsta together, that mission just got a whole lot easier.

What’s Next?

We’re already working on ways to ensure a seamless user experience that delivers even more value for customers, fast. If you’re a RevOps leader, CRO, or CEO asking “How can we plan, execute, and grow with confidence?” check out Fullcast’s full-service product suite. 

To all of Ebsta’s customers, partners, and supporters: thank you for helping us reach this milestone. The best is still to come.

Official press release here: Fullcast Acquires Ebsta to Deliver Unrivaled Revenue Intelligence and Go-to-Market Execution