How to Personalize Emails at Scale

Ebsta’s cadence tool allows you to automatically trigger personalised emails and tasks, to nurture relationships with customers and ensure you never miss a follow-up.

Kicking things off this year, we want to be the first to tell you that we have now made improvements to this feature to enable you to manage campaigns at scale.

What features are being released ?

1. Merging Dynamic Fields

We’ve allowed you to effortlessly enrol up to 500 people into a single, multi-touch cadence, and tailoring each step to ensure you’re adding personalisation and never missing a follow-up.

But, the field merging was always limited to:
• First Name
• Last Name
• Email Address
• Company Name

Now, it’s going to get even better!

With support for a CSV file upload, you’ll now have support for up to 50 field merging columns, whether that be job title, product name, licence type etc.

It’s easy to get started. Click here to view our Knowledge Base article for more information.

2. Add Files & Images to Email Cadences

You’ve never been able to include files and images into a cadence…

But guess what? Now you can!

With files and images now available, you’ll be able to deliver more engaging and relevant communication, whether that means getting a prospect’s attention, following-up on a sales process or nurturing a customer through onboarding.

For more information on this, feel free to browse through our Knowledge Base that we have put together.

Final Thoughts

If you’re looking for the best outreach strategy that will help you connect with your prospects, keep them engaged, and skyrocket your sales, then Ebsta’s cadence feature is the first step you need to take to accomplish this.

So if you haven’t already, set up your Ebsta cadences, however, if you’re new to hearing about this tool then try our 14 day Free trial.

If you’re an existing Ebsta customer, expect to see these new changes roll out from today, and stay tuned for more incredibly exciting features!