Incentivize sales to update the CRM by showing them the ROI with Christopher Kingman, Global Head of Digital Sales Enablement at TransUnion
Chris began his career at TransUnion in the membership function and within a few weeks started building out customer training. The term sales enablement did not exist back then and within a few years Chris had a team of 12 people overseeing sales training, development, technology and operations. From there, Chris moved to the international arm of TransUnion where he went from supporting a 100 million dollar business to supporting 7 regions and 33 countries.
Show Notes:
00:40 – 3:30 – Chris’ story at Transunion
03:55 – 05:45 – How the sales team space has evolved in the past 10 years
06:27 – 11:22 – How to build relationships between operations, enablement, and sales teams
11:38 – 12:50 – Breaking down silos between go-to-market teams
13:13 – 16:10 – How to turn data into insights that empower sales teams
16:25 – 18:41 – The process for identifying what data you need, and how to use the insights from it
19:17 – 22:51 – How to simplify your CRM so sellers want to use it
23:32 – 26:11- How to build a CRM sales reps want to use
26:55 – 30:02 – How Transunion are training and retaining sales reps
30:10 – 33:34 – Why digital selling is both an opportunity and a challenge
33:50 – 35:10 – Why digital selling and in-person selling will continue to live side-by-side
35:30 – 38:38 – Chris’ book recommendations – Cal Newport’s Be so good they can’t ignore you and Jonah Berger’s Invisible Influence
Subscribe to the Revenue Insights Podcast:
Share this article
Sign up for Insights
Learn from the brightest minds how to predictably and efficiently grow revenue.
Related Content
Why 52% of New Revenue Now Comes From Existing Customers
In this episode of Revenue Insights, host Guy Rubin sits down with Ben O’Mathuin, Principal Consultant at Customer Lift, to explore how companies can transform Customer Success (CS) from a retention function into a strategic revenue driver. Discover why traditional QBRs are becoming obsolete, how to create meaningful C-suite engagement, and the practical frameworks for…
This VP Grew Revenue from $15M to $45M Using These Sales Strategies | Mikey Abts
In this episode of Revenue Insights, host Guy Rubin sits down with Mikey Abts, Vice President of Sales at Recast Software, to explore the evolving landscape of sales-generated opportunities. With a unique career path spanning law, litigation finance, and enterprise sales at SAP Concur and Nintex before leading global sales at Recast, Mikey brings a…
Why 75% of Sales Deals Fail (And How AI Can Fix It)
In this episode of Revenue Insights, Guy Rubin sits down with Vanessa Metcalf, VP of Global Revenue Enablement at Showpad, to explore the evolving landscape of sales enablement. With over 18 years of experience spanning sales, enablement, and strategic operations, Vanessa offers invaluable insights on measuring enablement effectiveness, driving cross-functional alignment, and leveraging AI to…