What is RevOps?

Revenue Operations (otherwise known as RevOps) aligns the functions of marketing, sales and customer success across the customer lifecycle in order to drive revenue growth. This is the practice of integrating teams, technology, and strategy to build a revenue machine.

Traditionally, each department operates in isolation, with each reporting into their own head of department. This often results in goals, tools, and priorities differing across departments, leading to a lack of cohesion, poor visibility, and no unified direction.

Bringing each department together under the umbrella of Revenue Operations closes the gaps across the customer lifecycle, and creates a unified direction for each to strive towards. Data, processes, and technology underpin each function, providing complete visibility and accountability across each team.

With everyone focused on a single goal, and with data fuelling insights to provide confidence in every decision, this ultimately lays the foundation for a revenue growth machine.