Using compound effect to build sales pipeline

25 Subject Lines to Increase Email Open Rates

Here’s the thing; you want to use email subject lines that actually work. You already know that subject lines don’t get noticed in busy inboxes (because you compete against 121 emails every single day). And you know that the only way to maximize your success—and ultimately close deals—is to stand out.

In short; you need to know what makes a great subject line work in order to be successful in your Sales role.

So, how do you pen that perfect sales email subject line? It all starts with a little bit of creativity, and that’s why we put together a list of email subject lines ideas.

Numerical subject lines

A recent study that analyzed 115 million emails suggests email open and reply rates are higher when a number is present in the subject line. Numbers and data get your emails noticed, demonstrate a clear and straightforward message about your offer, and set the right expectations for your readers, helping draw them in.

1. Fix your {pain point} problem in {x} days
2. Do you have {x} seconds ?
3. $ {x} in {x} months
4. {x} days left
5. {x} things you should know

                                                                                                                                                                                                               Personalized subject lines

It’s always a good idea to personalize all elements of your email and the preheader is no different. Include your customer immediately, whether that means using their name as the first word or providing them with pertinent information. People love to see their name on an email, and they especially love updates pertaining to products they ordered online.

6. Nice work, {name}
7. {referral name} said I should get in touch
8. Really, {name} ?
9. We heard you’re an expert, {name}
10. {Name}, got a second?

                                                                                                                                                                                                                 Follow-up subject line

Follow up with your happiest customers and use this subject line to set the tone for your communication. As an extra bonus, include a personalized testimony from the referrer in the email or have them introduce you via email.

11. Don’t worry, we’re busy too
12. I knew I was forgetting something
13. Let’s try that again
14. Never gonna give up on you
15. Last chance

                                                                                                                                                                                                              Minimalist subject lines

An ideal preheader includes 85-100 characters. However, you want to keep it short and straight to the point. Your audience will only spend a few seconds scanning an email, so condensing your preheader, with a hook included, will keep them from skipping your email entirely.

16. It’s happening
17. Let’s get real
18. You deserve better
19. Lucky you
20. I’m impressed


Real-world sales subject lines from major brands and why they work

So, now you have the secret formula for crafting an attractive subject line and subject line. However, what do a great subject line and subject line look like? How do you craft a subject line that boosts open rates?Here are five examples from companies who got their subject line strategy right.

21. Today is the deadline sale. Tomorrow it’s over – New York Times
22. Put on your headphones to win a prize – Spotify
23. Think fast. Cyber monday is our biggest sale – Adidas
24. Free what? FREE SHIPPING – Amazon
25. $20k in 2 months? Possible – City Bank

You want sales. However, without email opens, you get zero interaction which means zero conversion which means zero sales.

Something as simple as email open rates can help you to concentrate on more significant leads that will eventually turn into customers.

So, if you’re thinking of improving the success of your emails, Ebsta will help you report on:
• Open rates
• Click rates
• Reply rates

With Ebsta, you’re getting the bigger picture, to understand how well your outbound emails are performing, including best subject lines, templates, cadences and most clicked links. On top of this, you’ll be able to narrow this down to every user at your company, in order to understand what what works best for your colleagues.

Wrap up

Email is easily one of the most important sales activities on your plate. Trying to come up with subject lines on-the-fly isn’t just stressful, it’s ineffective. When your subject line represents the make-or-break factor of whether or not your emails get read, you can’t afford to freestyle them.

Instead, you should understand the best practices of sales email subject lines and how you can realistically use them.

With these ideas and products like Ebsta, you can encourage more clicks from eager prospects in no time.


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Avatar for Eleni Nicolaidis

Eleni Nicolaidis

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