Share this article

Learn from the brightest minds how to predictably and efficiently grow revenue.

Related Content

How to Prevent Deal Slippage in 2023 with Brad McGinity at Hone

In this episode of the Revenue Insights Podcast, host Lee Bierton is joined by Brad McGinity, CRO at Hone, a platform for cohort-based management and leadership training. Brad’s role is as a problem solver in the revenue operations space. You must listen to this episode if you prefer to be hands-on with your teams. The...

Mastering the Art of Relationship Building with Jaime Konzelman, Vice President, Sales at Unisys

In this episode of the Revenue Insights Podcast, host Lee Bierton is joined by Jaime Konzelman, Vice President, Sales North America & Canada at Unisys. They explore the intricacies of cultivating meaningful connections with individuals, delving into various subjects that encompass the significance of relationships and effective strategies for building them in the year 2023....

Establishing a High-Performance Business through Efficient Change Management with Zach Gropper, Founder and CEO at Insight Revenue

In this episode of the Revenue Insights Podcast, host Lee Bierton is joined by Zach Gropper, Founder and CEO at Insight Revenue. In their discussion, they cover several topics, such as the significance of a business operating at a high level, the impact of change management on a business, techniques to enhance business and customer...

Screenshot-2019-11-01-at-10.58.30

Cadence Enhancement for Inbox Users

Ebsta’s cadence tool allows you to automatically trigger personalised emails and tasks, to nurture relationships with customers and ensure you never miss a follow-up.
With all the changes happening this quarter, we want to be the first to tell you that we have now made improvements to this feature to enable you to manage campaigns at scale.

What does this mean ?

  • Users will now be able to :
    Create a cadence and define the next cadence step based on values of Task fields.
    For example, if you’re creating a task to call a prospect, however no calls were made, then you now have the option to schedule a follow-up email to go out to the prospects you have not made contact with.


When the cadence is scheduled, the task will be assigned in Salesforce.
* note: If you schedule a cadence on behalf of others using the Send From feature, the task will still be assigned to you.
The next step of the cadence won’t be triggered until the task status is changed to Closed (and the wait time is due).
* note: as we check the status of the task every hour, there might be an hour delay to trigger the next step.
The cadence will be stopped when:
• The task has its owner change
• The task has been deleted
• The task has not been closed in a month

What does it look like On Gmail?

What does it look like On Outlook?


For more information on Ebsta’s cadence feature, feel free to browse through our Knowledge Base that we have put together.
As always, we’d love your feedback, so share your thoughts with us and follow us on social media for the latest product news, videos, blogs and more!