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Time Stamps:

  • 00:59 – Guy’s backstory and role at Ebsta
  • 03:19 – The need for CMOs to prioritize predictability and efficiency in marketing operations
  • 06:40 – The challenge of data accuracy and reliable sources of data and insights
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  • 14:00 – Leveraging data-driven approaches
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  • 24:00 – Leveraging data-driven insights for marketing optimization
  • 29:52 – Utilizing data and metrics for the best sales results
  • 38:21 – How to do relationship engagement right
  • 44:30 – Driving predictable growth: using data and relationship scoring
  • 47:30 – Maximizing sales effectiveness through clean data and intelligent insights

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