Share this article

Learn from the brightest minds how to predictably and efficiently grow revenue.

Related Content

Building High-Converting Teams with Sean Murray of LeadIQ

This week on the Revenue Insights Podcast, Graham Smith speaks with Sean Murray, Senior Director of Sales and Sales Development at LeadIQ. In this episode, Sean shares his journey to tech sales, discusses his approach to building high-performing SDR teams, and explains why quality outreach trumps quantity in today’s sales landscape Sean Murray is Senior…

Transforming Productivity Metrics with Mike Perrone, Chief Operations Officer at Prodoscore

This week on the Revenue Insights Podcast, Guy Rubin, founder and CEO of Ebsta, speaks with Mike Perrone, Chief Operations Officer at Prodoscore.  In this episode, Guy and Mike discuss data-driven productivity scores, bridging employee flexibility with executive accountability, and how to empower sales teams through actionable insights and tailored coaching.  Mike Perrone is Chief…

Greatest Hits: The Four Pillars of Revenue Operations with Jake Hofwegen, VP of Global Revenue Operations and Enablement at Contentful

In this greatest hits episode of the Revenue Insights Podcast, host Lee Bierton is joined by Jake Hofwegen, VP of Global Revenue Operations and Enablement at Contentful. Jake provides an overview of revenue operations (RevOps) as well as insight into how it can be demystified to create a successful organization.

 

A New Focus For CMOs: Achieve More with Less with Jeff Marcoux of Bombora

In this episode of the Revenue Insights Podcast, host Guy Rubin is joined by Jeff Marcoux, CMO at

Bombora, a company that uses intent data services with a primary focus on assisting in understanding what businesses are actively researching, empowering them to take strategic actions in sales, marketing, and other related initiatives. 

In this episode, we tackle how to improve your team’s efficiency in strategy, time, and energy across deals that are on track as a marketing or operations leader. We go over the significance of efficient metrics like conversion rates and pipeline velocity for optimizing marketing operations, the marketing approaches used by 29% of top performers who consistently meet their quotas, as well as predictive and actionable strategies that align with sales objectives, identifying successful deal patterns to inform your future strategies.

Jeff is an expert in marketing and is dedicated to helping organizations achieve their revenue targets. Driven by a passion for challenging the status quo, he’s always at the forefront of innovation, actively seeking opportunities for collaboration and alignment with sales and product teams! Jeff’s natural inclination as a builder enables him to architect solutions that fill the sales funnel, accelerate the pipeline, and increase win rates.

Time Stamps:

  • 00:59 – Guy’s backstory and role at Ebsta
  • 03:19 – The need for CMOs to prioritize predictability and efficiency in marketing operations
  • 06:40 – The challenge of data accuracy and reliable sources of data and insights
  • 10:06 – The role of CMOs in driving predictable, efficient growth
  • 14:00 – Leveraging data-driven approaches
  • 17:11 – CMOs’ use of technology to streamline processes
  • 19:10 – Enhancing sales effectiveness through relationship building
  • 24:00 – Leveraging data-driven insights for marketing optimization
  • 29:52 – Utilizing data and metrics for the best sales results
  • 38:21 – How to do relationship engagement right
  • 44:30 – Driving predictable growth: using data and relationship scoring
  • 47:30 – Maximizing sales effectiveness through clean data and intelligent insights

Subscribe to the Revenue Insights Podcast:

Recommended Episodes: