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Time Stamps:

  • 00:59 – Guy’s backstory and role at Ebsta
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  • 10:06 – The role of CMOs in driving predictable, efficient growth
  • 14:00 – Leveraging data-driven approaches
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  • 24:00 – Leveraging data-driven insights for marketing optimization
  • 29:52 – Utilizing data and metrics for the best sales results
  • 38:21 – How to do relationship engagement right
  • 44:30 – Driving predictable growth: using data and relationship scoring
  • 47:30 – Maximizing sales effectiveness through clean data and intelligent insights

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