Share this article

Learn from the brightest minds how to predictably and efficiently grow revenue.

Related Content

Mastering the Art of Relationship Building with Jaime Konzelman, Vice President, Sales at Unisys

In this episode of the Revenue Insights Podcast, host Lee Bierton is joined by Jaime Konzelman, Vice President, Sales North America & Canada at Unisys. They explore the intricacies of cultivating meaningful connections with individuals, delving into various subjects that encompass the significance of relationships and effective strategies for building them in the year 2023....

Establishing a High-Performance Business through Efficient Change Management with Zach Gropper, Founder and CEO at Insight Revenue

In this episode of the Revenue Insights Podcast, host Lee Bierton is joined by Zach Gropper, Founder and CEO at Insight Revenue. In their discussion, they cover several topics, such as the significance of a business operating at a high level, the impact of change management on a business, techniques to enhance business and customer...

Building Trust and Credibility Through Data-Based Feedback with Basil Murray, VP of Enterprise Commercial Sales at DHI

In this episode of the Revenue Insights Podcast, host Lee Bierton sits down with Basil Murray, VP of Enterprise Commercial Sales at DHI, a SaaS platform with AI-enabled products for talent acquisition. The conversation covers several touchpoints in the sales and revenue space, including adapting selling and revenue operations to the current environment and coaching...

 

How to Scale a Category-creating SaaS Organization with Carl Carell, Co-founder and Chief Revenue Officer at GetAccept

Carl is a Co-founder and currently the Chief Revenue Officer at GetAccept. Carl has a wealth of knowledge and experience after being in the SaaS space for more than seven years. Additionally, he is an entrepreneur with a passion for finding new ways to develop the ever-changing sales landscape.

Time stamps:

00:39 – 06:12 – Carl’s Story

06:59 – 10:40- When to transition from founder-led sales into a predictable revenue model.

11:26 – 14:54 – Tools, technology, and processes are the foundation of a SaaS revenue engine.

15:10 – 18:16 – Why accurate data is critical for every GTM team.

19:38 – 24:47 – How GetAccept uses category-creation as a core part of their go-to-market strategy.

25:27 – 28:05 – Ops and Enablement – how both functions work together at GetAccept 

28:43 – 31:24 – Enabling reps using data and insight

31:41 – 34:58 – How to work with reps to improve – rather than telling them what to do.

34:59 – 38:22 – How to solve problems as a go-to-market team

39:24 – 42:09 – Why hiring the wrong people hurts more than anything else

42:24 – 43:55 – Carl’s book recommendation- Category Creation: How to Build a Brand That Customers, Employees, and Investors Will Love by Anthony Kennada

Subscribe to the Revenue Insights Podcast: