Share this article

Learn from the brightest minds how to predictably and efficiently grow revenue.

Related Content

Greatest Hits: The Four Pillars of Revenue Operations with Jake Hofwegen, VP of Global Revenue Operations and Enablement at Contentful

In this greatest hits episode of the Revenue Insights Podcast, host Lee Bierton is joined by Jake Hofwegen, VP of Global Revenue Operations and Enablement at Contentful. Jake provides an overview of revenue operations (RevOps) as well as insight into how it can be demystified to create a successful organization. He also explores his experiences…

Building High-Performance Sales Cultures in Technology with Joe McNeill, Chief Revenue Officer at Influ2

This week on the Revenue Insights Podcast, Guy Rubin, founder and CEO of Ebsta, speaks with Joe McNeill, Chief Revenue Officer at Influ2.  In this episode, Guy and Joe explore the shift towards person-based advertising, the importance of genuine connections with decision-makers, and the evolving landscape of B2B sales cycles. They also discuss the need…

Sales & Marketing Synergy: Secrets to Revenue Growth with Brady Holcomb

This week on the Revenue Insights Podcast, Guy Rubin, founder and CEO of Ebsta, speaks with Brady Holcomb, Fractional CRO at Matium.  In this episode, Guy and Brady explore the critical need for aligning sales and marketing teams through shared revenue goals, insights on effective lead qualification, and the transformative role of AI in sales. …

 

How to Scale a Category-creating SaaS Organization with Carl Carell, Co-founder and Chief Revenue Officer at GetAccept

Carl is a Co-founder and currently the Chief Revenue Officer at GetAccept. Carl has a wealth of knowledge and experience after being in the SaaS space for more than seven years. Additionally, he is an entrepreneur with a passion for finding new ways to develop the ever-changing sales landscape.

Time stamps:

00:39 – 06:12 – Carl’s Story

06:59 – 10:40- When to transition from founder-led sales into a predictable revenue model.

11:26 – 14:54 – Tools, technology, and processes are the foundation of a SaaS revenue engine.

15:10 – 18:16 – Why accurate data is critical for every GTM team.

19:38 – 24:47 – How GetAccept uses category-creation as a core part of their go-to-market strategy.

25:27 – 28:05 – Ops and Enablement – how both functions work together at GetAccept 

28:43 – 31:24 – Enabling reps using data and insight

31:41 – 34:58 – How to work with reps to improve – rather than telling them what to do.

34:59 – 38:22 – How to solve problems as a go-to-market team

39:24 – 42:09 – Why hiring the wrong people hurts more than anything else

42:24 – 43:55 – Carl’s book recommendation- Category Creation: How to Build a Brand That Customers, Employees, and Investors Will Love by Anthony Kennada

Subscribe to the Revenue Insights Podcast: