Table of Contents
Share this article
Learn from the brightest minds how to predictably and efficiently grow revenue.
Navigate the changing B2B sales landscape. Expert insights from the 2024 Benchmark report guide you towards improved win rates, shorter sales cycles, and lasting customer relationships.
Jennie Drimmer, CRO of Thomas International, joins the Revenue Insights Podcast to share strategies for crafting effective sales kickoffs. Learn how to focus on big themes, communicate business impact, and drive results in any economy.
Effective Leadership, Evolving Go-To-Market Strategies, and Self-Sourcing with Chris Elliott, CRO of BizLibrary
Discover Chris Elliott's strategies for maximizing seller performance within today's buyer-driven sales environment. Learn how self-sourcing empowers top performers, why understanding buyer journeys is vital, and how to foster a high-energy work culture that boosts sales success.
How Can Sales Operations Leaders Leverage Growth Opportunities with Michael Heilmann, VP of WW Sales Operations at Demandbase
Michael Heilmann, VP of WW Sales Operations at Demandbase, joins us in the next episode of The Revenue Insights podcast to discuss the challenges sales operations leaders face when building and growing a business and how to manage them successfully.
Table of Contents
Build Versus Growth
All three stages represent different sizes of companies and have specific challenges. When you are at the build stage, there is the need to close the deal that would push the business forward. The growth stage is more about scaling, maturing, and creating more.
Building the Machine
When Michael joined Demandbase his main goal was to build the business machine and develop an organized and effective sales and marketing processes.
Helping Sales Leaders Reach Their Goals
Positive collaboration between operation specialists and sales leaders requires the latter to understand the business numbers and drivers behind them.
Planning a Successful Acquisition
Acquiring a new business pushes ops professionals beyond their limits. It’s essential to meet up early with your counterparts on the sales ops team and start planning everything in detail. You also have to adopt a new CRM, which usually is the acquiring company’s.
- Conventional vs. Diverse Sales Ops Modeling with Gabriel Hobbs, Head of Sales Operations at Tacton
- The Steak Problem in Sales Ops with Don Turner, Director of Sales Operations at Lark Technologies
- SVP, Revenue Operations, Strategy, and Enablement: Carolyn Mellor of Procore Technologies