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Why Do You Win and Lose Deals? Find Out from Four Revenue Experts 

This week on the Revenue Insights Podcast, we are bringing you a special episode on understanding why you win and lose deals, and then leveraging that data to close more deals consistently. We’re revisiting four of our esteemed guests: Loren Brockhouse, Zach Gropper, Rouzbeh Rotabi, and Eddie Reynolds.

Loren Brockhouse, CRO at BigHand, has over thirty years of experience in sales, marketing, and revenue operations. His goal is to build the most respected consultative revenue team in the Legal Tech space by incorporating processes and strategies built around empathy, social selling, why statements, and strength finders. Loren’s key skills revolve around building an exceptional culture that attracts and retains the best talent while motivating them to get better each day.

Zach Gropper is the founder and CEO of Insight Revenue. Zach has held the positions of Head of Sales at CEB, Africa Report for CNBC, and AirDNA. He also has vast knowledge and experience in revenue generation and constantly finds strategies to improve businesses. 

Rouzbeh Rotabi is the Chief Revenue Officer and GMT leader at Orum, Marqeta, and more. He has spent over twenty years leading revenue teams across various companies.

Eddie Reynolds is the CEO of Union Square Consulting, a consulting firm for B2B SaaS startups. He brings over twenty years of experience in the revenue management space. He is also a frequent speaker at industry engagements. 

Time Stamps:

  • 00:59 – Loren Brockhouse: Attribution data and its impact on deal velocity and win rates
  • 06:33 – Zach Gropper: Opportunity management and auditing go-to-markets
  • 12:30 – Rouzbeh Rotabi: Approaching cross-sell and upsell processes
  • 18:07 – Eddie Reynolds: Making spending cuts in the right places

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