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Learn from the brightest minds how to predictably and efficiently grow revenue.
In this episode, Lee and Andy dig into the art and science of selling. They explore the need to align values betweens individual sellers and their managers, the importance of listening to your buyers to determine what processes you implement, and the value of giving your sellers autonomy to find their own unique selling styles.
In this episode, Guy discusses Ebsta’s process for producing insights reports, guiding you through an example from an anonymous company, to help you to understand why you win and lose deals. Guy Rubin is the Founder and CEO of Ebsta and is passionate about helping B2B sales teams scale their revenue engine. Having been founded...
In this episode, Lee and Justin discuss the current disengagement among sales reps and how this can be addressed. Justin shares his five-step framework for coaching: Tell, Show, Observe, Coach, Repeat, offering both reps and companies advice for encouraging constant improvement and progression to help with quota attainment.
Build an Intent-based Lead Scoring Model with Gabriel Rothman, VP of Revenue Operations at Rescale
In this episode of Sales Ops Demystified, Tom Hunt and Alex Freeman are joined by Gabriel Rothman, VP of Revenue Operations (and former Senior Director of Revenue Ops) at Rescale. They discuss important behavioral factors to consider for accurate lead scoring, how to build an intent-based behavioral model to increase SDR efficiency, and how to minimize conflicts when scaling multiple partner channels.
Transitioning into Sales Ops
When Gabe transitioned from being a Lawyer to a Consultant, it exposed him to sales, marketing, and customer success. He went on to work in various roles that were concentrated on the operations side of the sales process. He was given responsibilities that helped him capitalize on his strengths on the systems and the process side of things.
Increasing SQLs despite tight MQL criteria
If lead scoring models discard behavioral data, there is no way to know their intent, which makes MQL criteria far less accurate. If leads are put on hold in the “recycle” stage, it’s difficult to know when to re-engage with them. Inaccurate MQL qualification will also leak more leads through SDRs.
Refine scoring models with behavioral and intent data to improve the efficiency of your SDR teams.
Important behavioral factors for lead qualification
In the end, a relationship with the lead is all that matters. So start by defining the most important relationship criteria. Begin with broad factors but revise them as you gather more data.
Some standard factors that are a must for lead qualification include:
- Engagement on outreach or marketing campaign emails
- Engagement on content marketing assets such as webinars and social posts
- Engagement at corporate events (virtual or in-field events)
Make educated guesses about the most important lead scoring metrics based on the common factors across all successfully closed deals.
Rev Ops team organization at Rescale
Rescale has thirty to thirty-five sales reps across the globe. They have around ten more business development and account development people and another fifteen to twenty responsible for solutions and customer success. Gabriel has four people on his team including a go-to-market systems director, a sales ops generalist, a business ops director, and a sales ops analyst. They also have a marketing ops person which they share with the marketing team.
Scaling the partner channel
Invest in sales managers and resources who specialize in channels you want to scale and geographies you want to scale into. Ensure your channel sales processes are not in conflict with each other. Your deal registration process needs to be locked down and must be clearly communicated across the team. This will help minimize any conflicts because channel account managers will validate new deal registrations based on those rules.
Have a well-developed, easy-to-use, and automated partner community to minimize admin work for your partners, most of whom will be using their own CRM.
- Head Of Sales Operations: Jonny Day of Crowdcube
- Sales Operations Managers: Catherine Mandungu and Nia Barnabie
- Head of Sales Operations & Salesforce Lead: Nicholas Gollop of DueDil