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The Role of Content, People and Processes in Driving Predictable Revenue Growth, with Emil Dyrvig, Chief Revenue Officer at Templafy

As CRO, Emil drives Templafy’s revenue teams, helping its customers solve a lack of content infrastructure, aligning workforces and enabling employees to create on-brand, compliant and high-performing business content faster. Emil previously served as the head of Global Accounts & Partnerships at Dropbox and held the role of Key Account Manager at L’Oreal.

Show Notes

00:22 – 01:58 – Emil’s Journey with Templafy

02:49 – 04:16 – Emil’s Journey to Chief Revenue Officer

05:11 – 08:44 – How to go-to market as an Unknown company

09:17 – 10:54 – Selling change and value to customers

14:02 – 18:35 – Guide to hiring the right people

19:35 – 22:38 – Traits to look out for when making hiring decisions

23:13 – 24:21 – How to structure a company to achieve predictable revenue

24:30 – 27:33 – Challenges and approaches to defining and solving customer pain points

28:06 – 38:35 – The role of content in driving revenue

39:13 – 40:00 – Emil’s book recommendation – John McMahon’s The Qualified Sales Leader

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