Table of Contents
Share this article
Learn from the brightest minds how to predictably and efficiently grow revenue.
In this episode, Lee and Andy dig into the art and science of selling. They explore the need to align values betweens individual sellers and their managers, the importance of listening to your buyers to determine what processes you implement, and the value of giving your sellers autonomy to find their own unique selling styles.
In this episode, Guy discusses Ebsta’s process for producing insights reports, guiding you through an example from an anonymous company, to help you to understand why you win and lose deals. Guy Rubin is the Founder and CEO of Ebsta and is passionate about helping B2B sales teams scale their revenue engine. Having been founded...
In this episode, Lee and Justin discuss the current disengagement among sales reps and how this can be addressed. Justin shares his five-step framework for coaching: Tell, Show, Observe, Coach, Repeat, offering both reps and companies advice for encouraging constant improvement and progression to help with quota attainment.
Director Of Sales Operations: Zachary Cummings of Artemis Health
Zachary Cummings jumped onto Sales Operations Demystified to share his knowledge and experience in Sales Operations. Check out all the other episodes of Sales Operations Demystified here.
You can learn more about:
- Linkedin Sales Navigator
Empower your reps with structure
The biggest thing I took away from this interview with Zachary was that your sales reps have a better idea about your customers than you do. It’s critical to give your SDRs and AEs the freedom to trial ideas that could result in massive productivity gains.
For example, the Artemis Health sales team meets every month to review tests that each individual rep has undertaken. Each rep is given a $100 budget can test anything that they can measure with data.
This led to them rolling our Vidyard to the whole team as one SDR increased his conversation rate by 16% through testing their free trial.
Create a discount matrix
Zachary mentioned another example of empowering reps to be creative that he has found effective: creating a discount matrix. Zachary included all the different modifications a sales rep can make to a deal in order to push it through with the client.
This empowered reps whilst also not annoying the CFO, as the matrix was pre-approved by the relevant stakeholders.
Artemis Medical forecast by asking reps to assign each deal into one of three categories:
- Target – “May or may not come in”
- Gut – “I have a feeling this will come in”
- Commit – “I am very confident this will come in”
This radically simplifies their sales process which will reduce the time spent in this area, free-ing it to be spent on higher leverage tasks.
Analyze wholistic metrics
Zachary’s chosen metric was: “Closed Won Reasons” as tells him why they are winning. It also is a more wholistic business health metric and doesn’t just tell you how well your sales team are performing.
Artemis Health learned that actually the product won some deals and services won others… these metrics can tell you about how well other parts of the business are performing apart from just the sales team.
Focus on both effort and result metrics
Zachary tracks both effort and result metrics each day with each rep. If a rep has high effort but low results then he knows that rep needs further training. If it’s the other way around and the rep is performing but not put the effort in then Zachary will often be lenient on the rep… depending on their attitude.
This method is effective as it keeps Zacchary and the sales managers intensely focussed on rep performance each day and enables them to mitigate any issues rapidly instead of waiting until the end of the month or quarter.
Subscribe To Sales Ops Demystified: