Table of Contents
Share this article
Learn from the brightest minds how to predictably and efficiently grow revenue.
Related Content
Lessons in Scaling Cybersecurity Sales with Dean Hickman-Smith
This week on the Revenue Insights Podcast, Guy Rubin, CEO of Ebsta, speaks with Dean Hickman-Smith, Chief Revenue Officer at HackerOne on Scaling Cybersecurity Sales. In this episode, Guy and Dean explore the evolution of sales leadership, the power of community in B2B sales, and how AI is transforming sales enablement and performance. Dean Hickman-Smith…
Building High-Converting Teams with Sean Murray of LeadIQ
This week on the Revenue Insights Podcast, Graham Smith speaks with Sean Murray, Senior Director of Sales and Sales Development at LeadIQ. In this episode, Sean shares his journey to tech sales, discusses his approach to building high-performing SDR teams, and explains why quality outreach trumps quantity in today’s sales landscape Sean Murray is Senior…
Transforming Productivity Metrics with Mike Perrone, Chief Operations Officer at Prodoscore
This week on the Revenue Insights Podcast, Guy Rubin, founder and CEO of Ebsta, speaks with Mike Perrone, Chief Operations Officer at Prodoscore. In this episode, Guy and Mike discuss data-driven productivity scores, bridging employee flexibility with executive accountability, and how to empower sales teams through actionable insights and tailored coaching. Mike Perrone is Chief…
Nimble Sales Training with Joe Booth, VP of Sales Operations & Business Development at SecureAuth
In this episode of Sales Ops Demystified, Tom Hunt is joined by Joe Booth, VP of Sales Operations & Business Development at SecureAuth Corporation. They discuss Joe’s journey into sales ops, the key to being an effective sales ops leader, and how his education in psychology helps him become more objective in his job.
Table of Contents
Joe’s journey into sales ops
While working at Apttus as an Account Executive, their SVP of Sales tapped Joe to help increase their win rate against a specific competitor through strategic advisory and sales training. Joe jumped at the chance because he saw it as a fantastic opportunity to exercise his servant leadership skills and grow his career by helping others be better at their jobs.
The key to being an effective sales ops leader
Sales managers with experience in sales bring in new managerial perspectives and empathy for sales reps. Those with a strong background in finance can coordinate information with their CFOs and speak in the financial language with the rest of the company.
The contribution of Joe’s psychology degrees in his sales ops roles
Critical thinking and objective analysis skills he gained as a psychology student help him go beyond the sales rep’s personality and superficial charm. It helps him become a more objective, data-oriented sales ops leader.
SecureAuth’s sales and ops team structure
SecureAuth’s sales team, comprising about 50 people, includes SDRs, account executives, technical sales team, channel account managers, and an inside sales team. Joe leads SecureAuth’s sales ops teams which includes an application engineer, a sales ops coordinator, and a sales enablement person.
Effective sales training is about being nimble
Covid showed that a sales training program is effective only if it’s adaptable to business needs. The need to combat zoom fatigue helped SecureAuth make important sales enablement sessions more relevant, bite-sized, and on-demand. They also identified topics to move out of calls into emails.
Joe’s sales ops focus at SecureAuth in 2021
At SecureAuth, Joe is helping re-optimize the workflow so sales reps can manage their opportunities with ease and help drive efficiency internally and externally through automation tools.
Joe’s inspiration in life
Joe would love to take his grandpa to lunch and talk about his unique career path through college because he’s the first college graduate in a family of military personnel.