How Can RevOps Leaders Successfully Build and Manage Go-to-Market Processes with Asia Corbett, Senior Revenue Operations Manager of Go-to-Market at Bread Financial
The process is the foundation of everything, and revenue operation leaders need to know all about operational processes. To understand the motivation behind this, Asia Corbett, Senior Revenue Operations Manager of Go-to-Market at Bread Financial, joins us in the next episode of The Revenue Insights podcast to discuss the role of the RevOps specialists, why do RevOps leaders need to be process-driven, and how can RevOps leaders develop go-to-market processes?
Choosing a company to work for
Working in an organization is a choice based on company values, processes, and people. For Asia, that means transparency and openness, a good attitude towards RevOps, and great team members.
Embracing revenue operations
Having a revenue operations specialist in your company has several benefits. RevOps looks across business silos and gets a holistic view of the business processes. It also aligns sales, marketing, and customer success teams. Lastly, it drives more revenue by building a collaborative process between the revenue-generating functions.
Looking for the right RevOps leader
A successful RevOps leader or manager needs to possess strong project management skills, technical skills, good communication and presentation skills, the ability to problem-solve, strategize, and think creatively.
The importance of being process-driven
The process is the foundation of everything from an operational perspective. If you don’t have a customer onboarding process, it may negatively affect your revenues and increase the risk of overlooking important details.
Building the process
Start with the process audit by listing the sales, marketing, and customer success processes. Then, list the high-level steps in each process, map out everything, and identify the gaps. From there, put together a plan and build your process.
Recommended episodes
- From Sales to Revenue to Business Operations with Nicole Bradshaw, Sr. Director of Business Operations at Parsable
- The Best Onboarding Process with Dan Grossberg of SevenRooms
- The Six Pillars of Revenue Operations with Rhys Williams, VP Revenue Operations at Convercent
Subscribe To The Revenue Insights Podcast:
Table of Contents
Share this article
Sign up for Insights
Learn from the brightest minds how to predictably and efficiently grow revenue.
Related Content
Why 52% of New Revenue Now Comes From Existing Customers
In this episode of Revenue Insights, host Guy Rubin sits down with Ben O’Mathuin, Principal Consultant at Customer Lift, to explore how companies can transform Customer Success (CS) from a retention function into a strategic revenue driver. Discover why traditional QBRs are becoming obsolete, how to create meaningful C-suite engagement, and the practical frameworks for…
This VP Grew Revenue from $15M to $45M Using These Sales Strategies | Mikey Abts
In this episode of Revenue Insights, host Guy Rubin sits down with Mikey Abts, Vice President of Sales at Recast Software, to explore the evolving landscape of sales-generated opportunities. With a unique career path spanning law, litigation finance, and enterprise sales at SAP Concur and Nintex before leading global sales at Recast, Mikey brings a…
Why 75% of Sales Deals Fail (And How AI Can Fix It)
In this episode of Revenue Insights, Guy Rubin sits down with Vanessa Metcalf, VP of Global Revenue Enablement at Showpad, to explore the evolving landscape of sales enablement. With over 18 years of experience spanning sales, enablement, and strategic operations, Vanessa offers invaluable insights on measuring enablement effectiveness, driving cross-functional alignment, and leveraging AI to…