Business survival is tied to lead generation. There’s good reason why the marketing departments invest fortunes in demand generation. The Sales teams may use the Marketing Score that indicates Buyer Intent, but often struggle to consistently follow-up with these leads. Why is that? There is no way to track and monitor inbound Leads because teams…

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Organizations are slowly starting to see the benefits of having a comprehensive CRM system to track their sales activities and manage their customer relationships better. Salesforce – arguably the most sophisticated tool on the market right now – is packed with a range of service, sales, and marketing automation features to help you identify leads…

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