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You’re selling to a different buyer now

…and it’s not because of COVID-19. Very few businesses have escaped the collateral impact of Coronavirus and sales fronts are reflecting that. Business survival currently means adjusting value propositions, restructuring teams, investing in critical tech, overhauling processes, and rolling out lighter commercial models. These are war-time revenue lines and when…

Product Update: Relate Attachments to Salesforce Files in Lightning

The rumors are true. Salesforce Files are taking over! Files came onto the scene when they were first introduced in the Salesforce Winter ’16 release, intending to be part of the evolution of content management for Salesforce users. Salesforce Classic allows users to add several different kinds of files — Documents, Content, Attachments, and Files. Whereas in Lightning Experience, Salesforce Files unifies all your users’ Documents, Content, Attachments, and Files into a single system for easier management and collaboration. As users continue to move to Salesforce Lightning from Classic, the transition of relating attachments to files becomes a concern. In…

Cadence Enhancement for Inbox Users

Ondrej Bosak jumped onto Sales Ops Demystified to share his knowledge and experience as Revenue Operations Manager of Exponea

Product Update: Ebsta Inbox for Outlook version 1.0.0.6

Product Update: Ebsta Inbox for Outlook version 1.0.0.6 By now you’ve probably heard about our latest Outlook Integration with Salesforce. We’ve released an update to our brand new product to improve the user experience when you’re sending emails. What was happening? Outlook Desktop is linked directly to an Outlook Server. Information…

Product Update: Ebsta Inbox Outlook For Mac

This month, we have an exciting update! We’re now bringing the power of our new Outlook integration for Salesforce to Mac users. Designed to help sales people supercharge productivity and automate tasks, it includes all the best-loved features: Automatically sync emails and calendars to Salesforce View, edit and update Salesforce…

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What is Revenue Operations?

They say all roads lead to Rome. If you imagine Rome as revenue, then the role of revenue operations is to make sure that those roads are built in the most efficient way and that they are effectively signposted. Revenue operations, or “rev ops” in it’s shortened form, is the strategic alignment of sales, marketing, finance, and service departments to optimize revenue across the customer’s lifecycle. It’s where the science of sales analytics and the art of customer engagement are wrapped into a process to systematically improve how businesses generate revenue. At the heart of rev ops is the customer,…

How to End an Email Professionally: Sign-Offs to Use and Avoid

How to End an Email Professionally How you end an email and your email sign-offs are important. It leaves your recipient with a lasting impression of you – and you want to make sure that impression is a positive one. A professional email closing leaves the reader with a good…

Account Based Selling: B2B Sales Strategy

Account Based Sales: B2B Sales Strategy Account-based selling isn’t a new concept– but it’s recently exploded as a common practice in sales and marketing circles. Although many predicted the account-based framework would be nothing more than a short-lived trend, it’s actually proven to be a highly effective sales strategy. In…

Relationship Mapping Guide to Sales Success

Guide to Relationship Mapping for Success  In the business world, potential clients say “pass” all the time due to weak relationships and a lack of understanding. And so do existing clients. It’s a convenient way to move decisions forward. The more complicated the decision, the more at stake, the more…

How to End an Email Professionally: Sign-Offs to Use and Avoid

How to End an Email Professionally How you end an email and your email sign-offs are important. It leaves your recipient with a lasting impression of you – and you want to make sure that impression is a positive one. A professional email closing leaves the reader with a good impression of you and of your business. An unprofessional email closing has the opposite effect. You don’t want to use the same sign-off in every situation, however. Depending on the type of email you’re sending and how well you know its recipient, you can tweak your sign-off for best results….

Guide on How to Choose the Right Email Greetings

How to Choose the Right Email Greetings  Starting an email seems like no big deal, but your choice of words can have a massive impact on how the rest of your message is received. In this guide, we’ll analyze the importance of email greetings, and provide you with examples of how to start an email—among…

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5 Tips for Managing Employees During a Crisis

In response to the uncertainties presented by Covid-19, businesses around the world are now adapting to remote working. While 70% of people globally already work remotely at least once a week, these new policies leave many employees – and their Managers – working out of the office and separated from each other for the first…

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A Guide to Working Remotely

Working remotely isn’t a new concept. People in all kinds of career fields have been doing it for years. But most people are accustomed to one day of work at home, once in a while or never actually working from home. As the COVID-19 situation evolves, many companies like Google, Microsoft, Twitter and so forth…

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How to End an Email Professionally: Sign-Offs to Use and Avoid

How to End an Email Professionally How you end an email and your email sign-offs are important. It leaves your recipient with a lasting impression of you – and you want to make sure that impression is a positive one. A professional email closing leaves the reader with a good impression of you and of your business. An unprofessional email closing has the opposite effect. You don’t want to use the same sign-off in every situation, however. Depending on the type of email you’re sending and how well you know its recipient, you can tweak your sign-off for best results….

Guide on How to Choose the Right Email Greetings

How to Choose the Right Email Greetings  Starting an email seems like no big deal, but your choice of words can have a massive impact on how the rest of your message is received. In this guide, we’ll analyze the importance of email greetings, and provide you with examples of…

Building Stronger Customer Relationships in Uncertain Times

Your customers may be on self-quarantine, but that doesn’t mean you can’t stay connected and continue providing excellent service. During this time, there are many questions that arise around how you should move forward: • Do you continue working as normal? • Should you address the situation at hand? •…

5 Tips for Managing Employees During a Crisis

In response to the uncertainties presented by Covid-19, businesses around the world are now adapting to remote working. While 70% of people globally already work remotely at least once a week, these new policies leave many employees – and their Managers – working out of the office and separated from…