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6 Steps to an Effective Account-Based Selling Strategy

Shifting to an account-based focus isn’t a new concept but there has been a bigger swing towards the strategy over the last few years. This revitalization is being driven by a few different factors but primarily there has been a bigger emphasis on customer-centricity; for many companies, this approach is…

Ebsta Powers Copado Growth

Copado, a leading DevOps platform powering the world’s largest digital transformations, recently announced it has closed $96 million in Series B funding, bringing the total funds invested in the company to $117 million. The financing was co-led by Insight Partners and Salesforce Ventures, with additional investment from Lead Edge Capital, ISAI Cap Venture (Capgemini and ISAI joint fund), and Perpetual Investors. Copado has achieved unrivalled growth in its sector with the assistance of the Ebsta Revenue Intelligence Platform integrated with Salesforce to underpin and scale their data-driven account-based selling (ABS) strategy. The additional business intelligence that Ebsta’s system supplied has…

Product Update: Introducing Ebsta’s Pipeline Flowchart

One of the crucial issues that our customers have highlighted with sales data is understanding “how has my pipeline changed” and “why has that happened?”. Being able to identify why a pipeline has increased or decreased or how it is trending seem simple questions to ask, but for most sales…

How to Personalize Emails at Scale

Ebsta’s cadence tool allows you to automatically trigger personalised emails and tasks, to nurture relationships with customers and ensure you never miss a follow-up. Kicking things off this year, we want to be the first to tell you that we have now made improvements to this feature to enable you…

Introducing Ebsta’s Revenue Intelligence Platform

Today, we’re launching a powerful new product that helps Sales teams to improve forecasting accuracy, identify risk and increase customer engagement. Say “hello” to Ebsta’s Revenue Intelligence Professional.  We started Ebsta with the vision of providing simple, powerful tools that help businesses engage better with their customers and make the…

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6 Steps to an Effective Account-Based Selling Strategy

Shifting to an account-based focus isn’t a new concept but there has been a bigger swing towards the strategy over the last few years. This revitalization is being driven by a few different factors but primarily there has been a bigger emphasis on customer-centricity; for many companies, this approach is becoming almost like their new mantra. Additionally, sales processes are getting more complex and are requiring increased buy-in from more stakeholders, making a targeted approach the key to being more effective. Furthermore, by pursuing an Account-Based Selling strategy you can effectively invert the way in which you nurture leads –…

8 Early Signs Your Pipeline is At Risk

B2B sales are getting more and more competitive, the landscape has changed dramatically over the last few years and continues to do so. With new paths to entry and increasing avenues to connect with a prospect, sales teams are being pushed to achieve more with increased efficiency. This means making…

How to Analyze Your Sales Pipeline – Optimize Your Pipeline for Growth

Ultimately, the key aspect of analyzing your pipeline is to understand enough about it to be able to make smart decisions and actualize growth. By building up data-based insights into your pipeline you gain actionable intelligence which can be used to identify the quickest routes to grow revenue.  Of course,…

How to Analyze your Sales Pipeline – Impact of Effective Pipeline Reviews

One of the most important things for effective sales pipeline analysis is having a regular pipeline review process. By having the process on a regular basis you are able to assess your pipeline is performing across your entire team and gauge the consistency of what your teams are generating making…

6 Steps to an Effective Account-Based Selling Strategy

Shifting to an account-based focus isn’t a new concept but there has been a bigger swing towards the strategy over the last few years. This revitalization is being driven by a few different factors but primarily there has been a bigger emphasis on customer-centricity; for many companies, this approach is becoming almost like their new mantra. Additionally, sales processes are getting more complex and are requiring increased buy-in from more stakeholders, making a targeted approach the key to being more effective. Furthermore, by pursuing an Account-Based Selling strategy you can effectively invert the way in which you nurture leads –…

You’re selling to a different buyer now

…and it’s not because of COVID-19. Very few businesses have escaped the collateral impact of Coronavirus and sales fronts are reflecting that. Business survival currently means adjusting value propositions, restructuring teams, investing in critical tech, overhauling processes, and rolling out lighter commercial models. These are war-time revenue lines and when sales confidence does return –…

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How to End an Email Professionally: Sign-Offs to Use and Avoid

How to End an Email Professionally How you end an email and your email sign-offs are important. It leaves your recipient with a lasting impression of you – and you want to make sure that impression is a positive one. A professional email closing leaves the reader with a good impression of you and of…

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Guide on How to Choose the Right Email Greetings

How to Choose the Right Email Greetings  Starting an email seems like no big deal, but your choice of words can have a massive impact on how the rest of your message is received. In this guide, we’ll analyze the importance of email greetings, and provide you with examples of how to start an email—among…

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How to End an Email Professionally: Sign-Offs to Use and Avoid

How to End an Email Professionally How you end an email and your email sign-offs are important. It leaves your recipient with a lasting impression of you – and you want to make sure that impression is a positive one. A professional email closing leaves the reader with a good impression of you and of your business. An unprofessional email closing has the opposite effect. You don’t want to use the same sign-off in every situation, however. Depending on the type of email you’re sending and how well you know its recipient, you can tweak your sign-off for best results….

Guide on How to Choose the Right Email Greetings

How to Choose the Right Email Greetings  Starting an email seems like no big deal, but your choice of words can have a massive impact on how the rest of your message is received. In this guide, we’ll analyze the importance of email greetings, and provide you with examples of…

Building Stronger Customer Relationships in Uncertain Times

Your customers may be on self-quarantine, but that doesn’t mean you can’t stay connected and continue providing excellent service. During this time, there are many questions that arise around how you should move forward: • Do you continue working as normal? • Should you address the situation at hand? •…

5 Tips for Managing Employees During a Crisis

In response to the uncertainties presented by Covid-19, businesses around the world are now adapting to remote working. While 70% of people globally already work remotely at least once a week, these new policies leave many employees – and their Managers – working out of the office and separated from…